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Archive for the ‘Advanced SEO Tips’ Category

Learn How to Project Traffic and Leads Using Google’s Insights for Search

February 12th, 2009 | | Advanced SEO Tips

This week I found myself in an interesting predicament. I had to project monthly lead generation totals for the remainder of 2009 for one of my biggest SEO clients. My problem: I only have 6 full months of performance data, and the site has only been live since May of ’07. The obvious solution was to take lead totals from the past 6 months and come up with an average. However, this method doesn’t take into …

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4 Reasons Why I Love SEF Extensions for Joomla!

January 15th, 2009 | | Advanced SEO Tips

If you have ever managed an SEO campaign for a website that is based on the Joomla! CMS, you know how much of a headache it can be. Because Joomla! is database driven, it creates the ugliest URLs you’ve ever seen. Stop characters everywhere and not a speck of user-friendliness to be seen. Thankfully, there are SEF Extensions (SEF=search engine friendly) available that can clean these up. Here are 4 reasons why I love these life-saving …

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How 301 Redirects Can Improve/Keep Your SEO Rankings

December 29th, 2008 | | Advanced SEO Tips

A 301 redirect is a way of forwarding content that has been moved permanently from one webpage to another automatically. There are many redirect numbers so to speak, and the “301″ is referred to as “moved permanently”.  In laymen’s terms, creating a 301 redirect will prevent you from losing traffic that is still linking to content on an old URL on your site. The 301 redirect will forward or redirect that traffic to the content on the updated URL.  For …

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Learn How to Harness the Power of Links to Improve Your Site’s Internal Linking Structure

October 14th, 2008 | | Advanced SEO Tips, Internal Linking

When discussing search engine optimization, you can’t avoid the topic of links. Typically, links are synonymous with external links – other websites pointing to your own. This is obviously a cornerstone of any SEO campaign. However, text links within your website that point to your own content are just as important (call them internal links). More specifically, text links that pass anchor text and PageRank must be utilized within your website to fully support your SEO …

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