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Archive for the ‘Advanced SEO Tips’ Category

Multimedia Search Optimization (Part 1): Image SEO

September 16th, 2010 | | Advanced SEO Tips, Nuts & Bolts of Optimization

Multimedia search includes results for both audio and visual files (think YouTube & Google image search). Information is delivered in a way very similar to general linked search results and with any large search engine, multimedia results will be generated in addition to web page files. Overall, multimedia files are organized by keyword themes much like Web pages; however, with the rapid rise in social sharing of user generated content over the past half decade, organizing and distributing the information …

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Foreign SEO No-No’s

July 26th, 2010 | | Advanced SEO Tips

Foreign-language SEO. International SEO. Whatever you want to call it, the idea strikes fear into the hearts of those of us with two years of college Spanish and a summer trip to Rome in our Worldliness repertoire, and even freaks those of us with a little bit more international business and language experience out a little. SEO is nuanced, and it’s not so easy to be nuanced in a language you don’t understand the nuances of. That’s why so many …

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Google Caffeine: What does Caffeine mean for SEO and Social Media?

July 12th, 2010 | | Advanced SEO Tips, SEO Management, Social Media & SEO

Just a little over a month ago, Google announced its new search index: Caffeine. For those who have yet to do their homework on the announcement, the first thing to know about Caffeine is that it is not a rankings algorithm update; rather it is a new indexing system. According to the Google blog,

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Using SEO Templates to Simplify Communication

June 21st, 2010 | | Advanced SEO Tips

Unless you’re a one-person SEO shop, there’s a good chance any changes you want to have made to a website have to travel through several people before implementation. You might suggest a copy or meta description change that three people will have to approve or edit (more document back-and-forth) before it even makes its way to the person who can actually implement the change, and whoever implements the copy changes isn’t the same person who implements back-end coding changes. Especially …

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Competition Analysis Should Be a Constant Vigil

May 21st, 2010 | | Advanced SEO Tips, SEO Keyword Research

nothing ever happens here.

Today I got into a friendly email war with one of the business development heads at where I 9-to-5. He was starting to pick over some of the services we were offering for a client. At one point he wrote back, “Isn’t Keyword Analysis and Competition Analysis essentially the same thing?”
“No,” was all I could say.
Actually, what I wanted to say was, “‘Fa, …

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What about SEO? How to Redirect a Domain

March 29th, 2010 | | Advanced SEO Tips, Crawlability, Link Building

Domain-level redirects happen only once in a blue moon. As an SEO, it is not something you run into on a regular basis. Recently one of my clients redirected their entire domain. To my surprise, most of the resources online focused on the technical aspects of domain redirects, like htacess files, DNS adaptations, and so on. The tech-stuff is all very important, but what about SEO? How do I preserve my PageRank? How can I get my site quickly indexed? …

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Essential Internal Linking Strategies

January 4th, 2010 | | Advanced SEO Tips, Internal Linking

Even if you weren’t purposefully trying to have an internal linking strategy, you probably created one. You choose a specific way to link the pages of content on your site together using one or all of the following methods: pictures, buttons, Flash, and text to name just a few. This strategy you have implemented is important to search engine optimization; it not only helps to make your site easier to navigate (whether you be a search engine spider or a …

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Make Sure Your Spreading the News with Google News Sitemap

November 24th, 2009 | | Advanced SEO Tips

Your company is making the big holiday push:  sales, specials, discounts. The site has been optimized for your targeted keywords. Backlinks have been updated. Copy gets cranked out on posts every day. Press Releases are being distributed with frequency. Emails, syndication, tweets, Facebook fan pages…And because of your efforts you’re seeing an increase of relevant traffic from your online marketing outlets. Business is starting to get better.

But still you’re wonder, “Is there anything more I can do to spread the …

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How Sloppy Website Coding Can Hurt Your SEO

August 17th, 2009 | | Advanced SEO Tips

When it comes to SEO, most people focus on on-site optimization, writing great page titles and meta descriptions and link building. While that’s all fantastic, it means nothing if your backend website code isn’t properly rendering in all web browsers and has errors.

Having an error in your coding can actually prevent the search engines from reading that line of code and processing it for SEO.

When the search engines come to your website, they scan or crawl your backend code …

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Does Setting Priority & Frequency in Your Sitemap Help Increase Rankings?

June 29th, 2009 | | Advanced SEO Tips

Any professional SEO’er should submit an XML sitemap for each of their clients. A sitemap is like writing out directions for the search engines on how to crawl your pages. Sure, the search engines can find all the pages on their own, but with clear directions, they’ll be able to find and crawl more pages faster and easier.

Within your XML sitemap, you can set priority levels and frequency levels for each page of your site. The debate is, whether or …

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