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Behind the Curtain: Uncovering Amazing Search Marketers – Series Wrap-up
Posted By Abby On March 11, 2011 @ 1:11 pm In Hanapin Marketing News,SEO Boy,SEO Management | No Comments
If you’ve been following our series this week—Behind the Curtain: Uncovering Amazing Search Marketers—you’ve read about each stage of our detailed hiring process. If you haven’t been following, you can check out each part of our series:
And today is Part 5: The Wrap-up! We know that every company’s hiring process is different and, therefore, every company has tips and tricks they’ve learned over the years about what has worked best for them, for their company, and their industry. At Hanapin , we’ve spent quite some time brainstorming about our process and refining it. We wanted to share our personal tips and tricks with you in hopes of helping you also uncover amazing search marketers.
On Monday, Jessica posted the introduction to our hiring process series, explaining why we do what we do  and what you could expect from each post. On Tuesday, Jessica C. did an excellent job of explaining the job announcement and writing portion of our hiring process. Read through her post  for all the great information she gathered. Below is a recap of some of her most important take-away points:
To Post Or Not To Post?
At Hanapin, we feel it’s best to cover all our bases, plain and simple. Here’s a sample of where we typically post our job listing:
Filter, Filter, Filter
We treat every step of our hiring process as a filtering system, right from the get-go. Even our job listing serves a two-fold purpose:
Check out Jessica C.’s post  to see a sample of our job listing. In it, we give applicants very specific instructions. If they don’t follow them, they are not chosen to advance to the next round: the writing portion. Below is a list of the questions we typically ask an applicant in the round 2 writing portion:
These questions not only give us insight into why the person is applying, they also give us a glimpse into their personality. We couple this Q & A list with the applicant’s resume and cover letter to help us ask the right questions in the next round…
Mm What ’cha Say?
Steve did a great job covering our telephone interview process . Here are some take-away points from his post:
Mix & A-Mingle
The meet and greet portion of our hiring process is an office favorite. Amy did an excellent job explaining the purpose of the meet and greet . Here are some take-away portions to part 4 of our series:
Why We Do What We Do
Over the years we’ve worked hard to refine our hiring process, and we will continue to do so down the road. However, for now, we think our detailed process ads quite a bit of value to our company. The following are some Hanapin team members’ opinions about the value and importance of our hiring strategy:
“It allows us to truly know the people we’re hiring in a way that I don’t think people at other companies get to. I think it’s important especially for a small company that we can gauge the personalities of the people we’re hiring, so the meet and greet and in-person interview are especially valuable to us.”
-Bethany Bey, Account Executive
“You get to see, especially through the meet and greet, putting a face with a resume and seeing how people interact with various team members and that’s important. Seeing a person’s ability to follow directions…with all the specifics of each round you get to see a person’s attention to detail and that’s a big part of the industry.”
-Bryan Watson, Assistant Account Executive
“I think the main value of our long and in-depth hiring process is that it allows us to discover little pieces of information about people that don’t come out normally with the “one interview” method. And sometimes those little pieces of information that people don’t think are important to mention but that end up coming out during the various different types of interview are the most important things in determining if someone will fit with our team or be able to think in the way we need them to.”
-Jessica Niver, Account Supervisor
And That’s A Wrap!
At Hanapin, we’ve worked hard over the years to refine our hiring process. Overall, we feel it’s quite effective right now, but we’ll certainly continue to refine it down the road. We have learned some valuable lessons along the way, and we are thrilled to have been able to share our hiring process with you, as it now stands, through this series. We hope we’ve helped. Happy Hiring!
Abby is an Account Executive at Hanapin Marketing , a search engine marketing firm focused on generating results through PPC and SEO.
Article printed from The Adventures of SEO Boy®: http://www.seoboy.com
URL to article: http://www.seoboy.com/behind-the-curtain-uncovering-amazing-search-marketers-%e2%80%93-series-wrap-up/
URLs in this post:
 Part 1: Introduction to our hiring process series: http://www.ppchero.com/behind-the-curtain-uncovering-amazing-search-marketers/
 Part 2: The job announcement and writing portion: http://www.seoboy.com../../../../../behind-the-curtain-uncovering-amazing-search-marketers-part-2/
 Part 3: The phone interview: http://www.ppchero.com/behind-the-curtain-uncovering-amazing-search-marketers-part-3/
 Part 4: The meet-and-greet and in-person interview: http://www.seoboy.com../../../../../behind-the-curtain-uncovering-amazing-search-marketers-part-4/
 Hanapin: http://www.hanapinmarketing.com/
 Talent Zoo: http://www.talentzoo.com/
 eMarketing Silo: http://emarketingsilo.com/
 Marketing Pilgrim: http://www.marketingpilgrim.com/
 SEOmoz: http://www.seomoz.org/
 Linked In: http://www.linkedin.com/
 SEO Boy: http://www.seoboy.com../../../../../
 PPC Hero: http://www.ppchero.com/
 Twitter: http://www.twitter.com/
 jobinterviewquestions.org: http://www.jobinterviewquestions.org/questions/illegal-questions.asp
 Behind the Curtain: Uncovering Amazing Search Marketers Part 4: http://www.seoboy.com/behind-the-curtain-uncovering-amazing-search-marketers-part-4/
 Behind the Curtain: Uncovering Amazing Search Marketers: http://www.seoboy.com/behind-the-curtain-uncovering-amazing-search-marketers/
 Behind the Curtain: Uncovering Amazing Search Marketers, Part 2: http://www.seoboy.com/behind-the-curtain-uncovering-amazing-search-marketers-part-2/
 SEO Boy’s Super Friends Interview Series: Destination Search Engine Marketing and More with Stoney deGeyter: http://www.seoboy.com/seo-boy%e2%80%99s-super-friends-interview-series-destination-search-engine-marketing-and-more-with-stoney-degeyter/
 SEO Boy’s Super Friends Interview Series: Approachable Reputation Management – Dan Hall: http://www.seoboy.com/seoboys-super-friends-interview-series-approachable-reputation-management-dan-hall/
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