- The Adventures of SEO Boy® - http://www.seoboy.com -
Are You Ready for the Yahoo & Bing Merger? Tips for Bing SEO…
Posted By jennya On August 9, 2010 @ 8:33 pm In Uncategorized | No Comments
It seems like it was just yesterday when the Yahoo & Microsoft partnership broke news. Here we are just about a year later and the merger is definitely well on its way. Systems integration testing began mid July and several blogs have reported seeing Bing results on the Yahoo search page. In fact, according to the Yahoo and Microsoft Search Alliance, if all testing goes well, Yahoo’s results will be powered by Bing beginning in the August/September time frame.
In the past couple of weeks and particularly with our July rankings reports, we’ve seen new unusual performance patterns on Bing, perhaps due to all of the testing going on. In order to fully prepare for the merger, ensuring our clients stay afloat, we’re making sure all of the significant Bing optimizations are made. I think it is fair to say that up to this point we have focused most of our attention to Google and while Google still reigns, it’s definitely time to start paying more attention Bing.
Some might wonder, if your site is already optimized for Google shouldn’t it be optimized for Bing as well? Well, yes, and no. Some aspects of SEO are the same across multiple search engines, but not all. I’d like to cover some of those things in this post as well as some other tips for making sure you are SEO-ready for Bing.
First, we’ll start with some advice directly from the Search Engines. Many of you who are advertisers may be receiving emails from the Yahoo! and Microsoft Search Alliance with updates on the merger. One of the latest ones, sent to me by the Yahoo team suggests the following to help prepare advertisers:
At the end of July, Bing released a new version of Bing Webmaster Tools , and you definitely want to start using it if you don’t already. Here, you can update your sitemap, check on links, and review crawl errors, just as you can in Google Webmaster Tools.
So, what else can you do to help your Bing rankings? Our team came up with the following list of things Bing pays attention to:
Following these few simple steps will not only ensure that you are ready for the Yahoo and Bing merger but it will also help you stay on top of your Google optimizations. Are there other Bing specific optimizations you have seen work well for your rankings?
Article printed from The Adventures of SEO Boy®: http://www.seoboy.com
URL to article: http://www.seoboy.com/are-you-ready-for-the-yahoo-bing-merger-tips-for-bing-seo%e2%80%a6/
URLs in this post:
 new version of Bing Webmaster Tools: http://www.bing.com/toolbox/blogs/webmaster/archive/2010/07/21/a-new-beginning-bing-webmaster-tools.aspx
 Bing smiles upon websites that also link out to others: http://everyjoe.com/work/bing-seo-tips-or-should-it-be-deo-tips/?utm_source=everyjoe&utm_medium=web&utm_campaign=b5hubs_migration
 Google Buzz (not Yahoo!) – a Fashionably Late Social Clique: http://www.seoboy.com/google-buzz-not-yahoo-a-fashionably-late-social-clique/
 How to Set Up and Use Yahoo Site Explorer: http://www.seoboy.com/how-to-set-up-and-use-yahoo-site-explorer/
 SEO Boy’s Super Friends Interview Series: From Social Media to Bing with Shimon Sandler: http://www.seoboy.com/seo-boys-super-friends-interview-series-from-social-media-to-bing-with-shimon-sandler/
Copyright © 2008 The Adventures of SEO Boy. All rights reserved.