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A Beginner’s Step-by-Step Guide to SEO Keyword Research
Posted By jennya On June 14, 2010 @ 4:12 pm In SEO Keyword Research | 3 Comments
In the past couple of months, Finn has written some really great SEO Boy blog posts about Keyword Research . He’s covered: high-traffic and long tail keywords, planning your research without all of the information, and competitor analysis vs. keyword analysis. Today, I wanted to take a step back for those that might be starting at square one.
You have your website up, now what do you do? Here is a step-by-step guide to SEO Keyword Research.
Step 1: Brainstorm.
Step 2: Dig a Little Deeper.
Using the accounts below you can find additional keywords that you will definitely want to include in your keyword list.
Step 3: Additional Tools.
Once you’ve finished your creative brainstorming, it’s time to go online and utilize free tools. Remember, everyone can access these tools so your best shot at finding unique and useful terms that are different from your competitors will come from your initial brainstorming. Make sure you’ve fully exhausted your creative energies before moving on.
Step 4: Organize Keywords.
Once your list is complete, separate keywords into themed “silos” or lists by topic. Each silo should be on a separate Excel worksheet. This way you will have a list of keywords unique to that particular topic or page. This organization will help you identify what keywords to target by topic. It will also help you avoid targeting multiple pages with the same keywords, and to ensure that your keywords are very relevant to search users trying to find the information offered on your pages.
Step 5: Generate Ranking Statistics & Sort Keywords.
Step 6: Keyword Selection.
Choose keywords based on both highest rankability and relevance to your page. Keywords should be those which people searching for your services will be using, not just any interesting and rankable keyword. For each content silo, choose two to three target keywords and compile these into a target list. The total amount of keywords targeted on your site should only be 25-30.
Once you have your target list in place you can begin to optimize your site with keywords. Set up an account with Advanced Web Rankings  program and make sure your Target List is ran once a month to track progress. It is a Hanapin best practice to schedule the ranking reports to run at odd hours (during the night).
Voila! Your keyword research is complete. Now it’s time to start optimizing the Meta Data with your Target List.
Maybe that’s a choice topic for my next post…
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URL to article: http://www.seoboy.com/a-beginner%e2%80%99s-step-by-step-guide-to-seo-keyword-research/
URLs in this post:
 SEO Boy blog posts about Keyword Research: http://www.seoboy.com/category/seo-keyword-research/
 Google Analytics: http://www.google.com/analytics/
 Google Webmaster Tools: https://www.google.com/accounts/ServiceLogin?service=sitemaps&passive=true&nui=1&continue=https%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F&followup=https%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F&hl=en
 Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true
 Advanced Web Rankings: http://www.advancedwebranking.com/
 Keyword Research – The First Step to SEO Success: http://www.seoboy.com/keyword-research-the-first-step-to-seo-success/
 It Is All In Your Hat: A Beginner’s Guide To Not Being Banned From Google.: http://www.seoboy.com/it-is-all-in-your-hat-a-beginner%e2%80%99s-guide-to-not-being-banned-from-google/
 Using Google Sets for SEO Keyword Research: http://www.seoboy.com/using-google-sets-for-seo-keyword-research/
 Utilizing Google Trends in Keyword Research: http://www.seoboy.com/utilizing-google-trends-in-keyword-research/
 Discover New SEO Keyword Ranking Opportunities by Mining Google Analytics Data: http://www.seoboy.com/discover-new-seo-keyword-ranking-opportunities-by-mining-google-analytics-data/
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