With the close of another year, TVs are crammed with Ab Flexing commercials in order to remind us that we should really try to lose weight or more importantly, just buy the silly machine and store it in your garage.
They don’t care either way.
It’s tempting because a whole new year circles around, we think we have plenty of time to dedicate to work on our flab. But we don’t.
Realistic weight loss is a series of changing small habits, like cutting back to one soda a day, switching to light mayo, or not eating an entire barbecued gazelle every other Tuesday. The same attitude can be applied to SEO. Complete website overhauls are something that a lot of business owners don’t want to think about because it is hard to see the results when you have a business to run. A lot of small businesses don’t have the hours to plink around in their html code to test and retest different strategies. Like excercise, if you just change some habits, you can start seeing results.
Here are 5 ways to let your webpage begin getting some SEO excercise without draining your time.
1. Change your Title Tag
When you load your homepage and the title of your browser says “Welcome to X company!” or simply just “Home” it’s time to switch it out. Briefly put in your product along with a “pipe” character along with your city and state if you are not strictly e-commerce. Examples would be “Free Backup Software | www.com” or “Fun Valentine’s Day Gifts | Wichita, KS.” Save your “Hey there!” for the text on your homepage.
2. Ad an H1 tag
Next to the title tag is the H1 tag. This tag is what is considered the main subject of your page. If you have images and flash bits on your page remember that you need to include the H1 tag still. What’s that? You say it’s big and ugly? You can resize them using this code in the html (this does not make searchbots mad unless you abuse it by having them everywhere):
<h1 style=”font-size:20px”>Your Text Here</h1>
Now, don’t crucify me by all you others saying “hey, that should be in the style sheet!” And yes, that is true, but this is to help some sites learn to walk before doing wind sprints.
Feeling the burn? Let’s move on!
3. Increase your internal linking
If you happen to mention specials in some text, link it to your specials page! If you have financing available, create a link there too! Increasing your site’s navigation helps spread your link juice around and also decreases the frustration of your visitors. A webpage can be categorized into different parts, but it is also dynamic. Including a few hyperlinks outside of your main navigation will be welcomed.
4. Act with Calls to Action
Do you know what your visitors are thinking? Do you want to? Then go ahead and take the plunge with Google Analytics. Sign up for an account, put the code where they tell you to and get ready for some goal setting. Each page of your website should have at least one button or phrase that will let the visitor click to have them give you their information or place an order. Those pages can be tracked as “goals” in Google Analytics. After a few weeks, you will be able to see where and how people are finding your site and also where they are going (and where they are not going).
5. Add more text
Have you changed your website text lately? Are you still referencing dates or periods of time or holidays that have long since past? Is your copyright at the bottom of your website on the current year? Feel free to be verbose about your products from the customer’s standpoint using your keyword now and then. Don’t be afraid, you are adding value to an otherwise cookie-cutter website that your visitors have seen time and time again. If you are not in the habit of changing your website’s text, at least create a section on your homepage that you can update regularly.
With these five easy steps you too can have sleek and slender SEO’d website that you always dreamed of … Ok. No. They won’t, but establishing a change of routine to your current website that isn’t planned for an overhaul will do more SEO good than nothing at all. Once you are comfortable with these 5 steps, you can move on to greater ways to get your website in shape.