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4 SEO Predictions for 2010: “The Year of Results”

December 30th, 2009 | | Social Media & SEO

I have a feeling that 2010 will be my kind of year. It’s going to be the year that infuriates and inspires me, sometimes in the same moment.

It’s because I’m one of those that hate to be measured by but love to see results. And 2010 is going to be “The Year of Results.”

Because I think a few things are going to happen:

1) SSO Won’t Bark Until…

Sometime around January, Google Caffeine will be running on all their data servers. Google has also hinted that SSO – Site Speed Optimization – could become part of the search algorithm. Put that in with the fact that Google’s running real time results from social networks and one could deduce that SSO could become a huge factor.

Could become.

Most sites already have acceptable download speeds and probably wouldn’t get penalized. But SERPs won’t be what stirs the pot.

2) …Further Download Restrictions Bite Down Harder on User Experience

In the last couple months, mobile service providers have been putting download restrictions on users. iPhone users in New York and San Francisco are already feeling the impact of network over-saturation. I went to buy a network broadband card from the major cell phone providers to find that all of them have capped the download usage at 5 gigs a month. 5 gigs! (And for those who think they’re getting “unlimited”, double-check your bill. Especially for overages) Ever try to watch TV online or watch / listen to YouTube playlists? 5 gigs goes by in a hurry.

Not to mention the download restrictions being put on ISPs. 250 gigs sounds like a lot til you use public Wi-Fi.

And it isn’t like less users are using the internet everyday.

If you want to offer a lot of content to your users, especially travelers with broadband cards, do you want your website wasting precious download space in its template?

3) Consolidation of Companies Cause Consolidation of Marketing Strategies

For the last couple years, companies have been learning what Social Media can do. Many predict that 2010 will be the year that businesses will want to see what Social Media can do to make them money. Many leaders including Chris Brogan are already predicting consolidations and foldups. With tightened budgets for most, investments in innovation will have to turn a profit as well as heads.

What does this mean to SEO?…

4) The Rise of “Inbound Marketing”

Social Media Specialists will need a metric that works. Many have already turned to “Inbound Marketing.”

A phrase coined by Hubspot, “Inbound Marketing,” or “Pull Marketing,” is a process that has quickly been adopted by many leaders. Inbound Marketing incorporates social media, SEO, blogging & email marketing into a website conversion model. It takes the focus away from traffic, rankings, and followers and puts it on overall performance.

Inbound Marketing is also a way to show traditional businesses how this “new stuff” works. And if you know anything about businesses, you know they typically like to relate newer concepts to things they already know – and “inbound marketing” even sounds traditional enough for offliners.

How close do you think I’ll come?

Facebook   IN   Stumble Upon   Twitter   Sphinndo some of that social network stuff.
  • http://bloggerillustrated.net Allyn

    I am going to wrap my comment around your point #4.
    I think that is a very interesting concept. What’s funny to me, however, is that many of the “social media evangelists” and “experts” I see are pushing people to form their communities around Twitter and Facebook instead of the actual company website or blog. This is dangerous and flat out foolish IMO.
    Big companies like Best Buy actually advertise their Twitter ID (TwelpForce) on TV commercials. This is a foolish play because what if Twitter folds up? or starts charging big money for a membership? I am sure Best Buy could afford it, but wouldn’t it be smarter to pool your efforts around your own house that you control, rather than someone else’s?
    Maybe this concept of “pull marketing” (which has been around for decades just been changed to “inbound marketing” apparently,) will change some things.
    Final comment: I think most of the social media so-called experts who push the Twitter and Facebook community model I mention, are really NOT experts, just wannabes.
    take care, found you on the #nwindiana hastag,
    AL

  • http://www.mustudios.com/ Richard Orelup

    On point 1, I think tweaking your site to load content fast for Google is one thing (by utilizing JS to load things after the fact that aren’t as relevant to what you want Google to see and other tricks) but I think another is that people are going to have to be more serious about having their stuff hosted in quality places. Hosting your website off some companies couple of T1′s they have in their garage won’t cut it anymore. Granted most people who host with those types really won’t even know to look for something better cause they are relying on those “consultants” to tell them what’s best. I think this will also hurt places like godaddy type shared hosting though where people will be moving their sites to places they can get better performance as well.

    On the 4th point, I have to say i had to lookup what you were talking about. :) As Allyn said this has all been done before (and is still being done) and I think it’s not really something new.

    Though I disagree with you Allyn on the not needing to use these new tools to help bring people in. How people use those tools for marketing may be done wrong it doesn’t mean you shouldn’t use the tool.

    Things like @comcastcares to me is garbage and the service it provides will eventually become as bad as the other methods you use to contact them. I can’t really tweet about how much you suck on twitter when my internets down. But I also have a hatred for Comcast and the service they provided me in NW Indiana.

    Now the best buy thing I believe actually works for the message they are trying to spread. This is more about branding then actually using twitter. For them Twitter is the new tech fad and they are trying to show that their tech people are savvy so you should use them. This is marketing to the morons who signed up for twitter when Oprah talked about it, hey know the rest of us know how to Google it like their techs would anyways. If twitter folded tomorrow that won’t change that people didn’t remember Best Buy was the ones answering tech questions for them.

    Though I will agree with you that most of the “experts” aren’t close to being such but unfortunately the ones looking for their services don’t have the knowledge to call them out, THOUGH they wouldn’t be looking for their services if they already knew that stuff.

  • Mike

    SSO is something I’ve been studying in immense depth for well over a year now. From deep down backend / server / apache / php adjustments through to hardcore front end optimisations to wring out every bit of page loading speed I can shed…
    I fully agree it’s going to be a part of the algorithm and going to be quite an important factor, unless of course a slow site/page is very popular based on other factors.

    I’ve been trying to get the design team I work with to do things properly, trying to emphasise how important I think it’s going to be very soon.