Welcome to SEO Boy, the authority on search engine optimization -- how to articles, industry news, insider tips, and more! If you like what you see, you can receive free and daily updates via email or RSS.
Print This Post Print This Post

3 Tricks to Enhance On-Site SEO for Local Businesses

June 13th, 2011 | | Local SEO

Local business Internet marketing is ever changing, as Google’s algorithm is ever changing and the way they treat local businesses in the SERPs is constantly something that people in the local business Internet marketing industry must keep up with.

The thing about link building for local sites, is that you don’t need as many to compete as you would for a site that is relevant on a national basis, but the links are usually a lot harder to come by because they are specific to a region – and yet the way Google treats links is always changing as well. It is cost effective to outsource your links to a company that provides a link building service as you don’t need many, but they can be tricky to get.

Some things will always be changing but some things will always stay the same. Here are three onsite techniques Local businesses can use to help with SEO.

Proper (and Tricky) Keyword Placement

The “h1″ tags are a very critical part of your local business SEO. You want to make sure that they have: 1) The main city you operate out of and 2) the main service or product you are trying to promote – inside of them.

Sometimes that doesn’t work with the flow of you web site. However that is fine, and not to worry about, even if it does work with the flow of your web site, there are is a very unique way of using these h1 tags that can tremendously help with SEO.

The first couple words that Google reads off of your web site are very important. Take a look at this Detroit roofing web site. What do you notice in the top right corner? That’s an h1 tag with the desired keyword phrase sitting right there at the top of the page so it is the first thing that Google sees. At the time this article was written, it currently ranks number one for the phrase “Detroit Roofing” and is consistently in the top 3. This is not a coincidence. The h1 tag does miracles for this website.

A Page for Each and Every City and Service Combination

Local search is a frontier that is being quickly gobbled up by Internet marketing entrepreneurs, but ranking for small cities will always be easy as the competition will be quite like it is for cities like Chicago and Detroit.

Take a look at paintingcontractorUSA.com. This website is simple, yet it ranks on the 1st page of the SERPs for many city, county, state combinations all over the nation (it even ranks on the first page for the term painting contractor).

It doesn’t have a page for every single combination – it has a few – but it gives Google a chance to credit them with area specific services with the tool on the bottom of the home page: A simple dropdown bar that names all of the cities and services that the company can provide. Google loves sites like that use strategies like these, and will reward sites that do in the search engines.

What Domain Name to Use

Brand-ability. That’s what Matt Cutts (top search engineer for Google) wants people to use. He wants people to steer away from exact match domains.

Why? – Did you notice something about the two examples I gave you? They both have exact match domains. That’s because they have a huge advantage for ranking, especially in the local market when links and social media do not play as big as a role as they do in other niches. A good strategy to use is to have not only one website, but many website to promote your business. Get the best out of your brand-able domain name, and then build a website for the top search queries – the ones that will benefit your business the most – using those search queries as your domain name.

Using a combination of these three tactics will help you tremendously in the SERPs, and you can see results quickly with not more than a week’s worth of work.

This article was written by Anthony Benedict. Anthony helps to run and maintain inetzeal.com – which is an internet marketing company that provides a white label SEO service.

Facebook   IN   Stumble Upon   Twitter   Sphinndo some of that social network stuff.
  • Anonymous

    Thanks for sharing some exceptional thing with us. It will help me to increase the amount of knowledge about SEO and link building process. Google is the thing we need to work on link building to get good result in searches.

  • Anonymous

    This is such a nice trick. I like this service and information. I am new to search engine and improve my knowledge in seo firm.  This post  is best for me.

  • Anonymous

    Above all this three things are used in my website for getting more traffic for my website. This is easy and simple trick to increasing traffic. And I am always use h1 tag in my each web page.

    quit porn

  • jatin bata

    Thanks for sharing some exceptional thing with us.

    SEO Resseller 

  • Anonymous

    Buy Louis Vuitton Replica Handbags online here; there are many cheap LV Bags on sale. With Craftsmanship has been perfectly accomplished.If you never use Louis Vuitton Replica, then you can start to have one at our online store. Every customer of us has wonderful bags.
    Replica LV bags. In this world of fashion and consciousness, all the women around the globe are mad about the designer and matching handbags.They are sale cheap but high quality,louis vuitton bags are saling online use the best materials, so buy cheap lv bags here is your best choice.
    Louis Vuitton Bags are not a marketing page, it’s only a fan page just to exchange information between the user and Facebook.Sharing my shopping Louis Vuitton Bags Tips. An authentic Louis Vuitton handbag shouts luxury and status like no other.

  • http://loloestrin24.com Loestrin

    thanks for this post, i suggest you to use only .com domain. Bye

  • http://www.drsuggested.com Health Products

    These are some great tips for on site SEO, I will be sure to take this advice for my site!

  • http://www.orangewebmart.com/ local search engine marketing

    Th tricks and ways shared in the post sounds good and effective. I will surely look forward to these and implement them in the future for sure. I am very grateful to author for this share…..

  • http://www.orangewebmart.com/ local search engine marketing

    Th tricks and ways shared in the post sounds good and effective. I will surely look forward to these and implement them in the future for sure. I am very grateful to author for this share…..