Every once in awhile something happens in a work week so jaw-dropping, so utterly unbelievable that it puts the rest of your week into perspective and makes you feel better about your own skill sets.
Take for example the exchange I had with a potential online advertiser my employer is considering using. And “yup,” if one of the middle-management guys over there wasn’t a buddy of mine, I probably would have been evil about it.
Me: Hey, is this link important?
(15 minutes later)
Buddy: Uhhh, where did you get that?
Me: You AE didn’t leave their email address so I searched for it. That link was the first result.
(15 minutes later)
Buddy: There’s a director over here that about messed their pants.
What was that link?
Apparently the director was using a browser-based, 3rd party spreadsheet tool (not Google docs) that had all the advertiser’s clients, which Account Executive(s) was assigned which account, the frequency of use and, my favorite, little notes to jog his memory about the account.
Such clever notes included:
“Always have to resize ads”
“Restyle to 4c [cymk]”
and, of course
Now the director found out the hard way that “public” doesn’t mean “my staff can read it.” But for the AE in digital media, it is simply inexcusable that searches for your name in general and in relation to your company bring up next to nothing. No business contact info, no social media presence not that you need social media, not even a phone number.
And, yes, absolutely, their employer should share in the blame. But if the employer is wrapped up in client work and can’t get to fixing the problem right away, here’s a few steps to take to get it working for yourself.
1) Make a Google Account – Yes, sounds like an unnecessary step, but if you don’t have any search results (an impressive feet by the way), then you probably don’t have a Google Account. Sign up for a Google Account via this link.
2) Set up Google Alerts for your name - Click this link for Google Alerts. Follow the instructions. They’re pretty simple. Then every time Google finds something that has your name on it, it will send an email update to you email account. It’s like magic.
3) Set up Social Media Profiles – if you don’t have your own website or are not active online, fake it. Chris Brogan made a list of 50 social media sites to consider. Use it as a Checklist. Fill out the base information and then let them know how they can contact you. If you want to shortcut, try these:
- Facebook (get 25 friends and then make a url for your name [Facebook.com/yourbeautifulname])
- Twitter.com - make your user name your real name
- Linkedin – the “business” one. I recommend getting familiar with this one.
- Ning - find some network to pretend to be in.
With minimal effort, you should be able to get those up to the first page. And you might want to practice those tools, like Linkedin – the “business one”, because if you’re in digital advertising and your boss doesn’t know that browser-based applications can be indexed in search engines, y’all might be in trouble.