Earlier this month, Google built upon its introduction of the +1 button for SERPs (and PPC ads) with their announcement that webmasters may add +1 buttons to their pages. So now, next to your Facebook likes and tweet counts, you can proudly display your Google +1s and request them on any of your site pages. Check out a quick PDF overview of how +1 works for organic search results, on webpages, and in PPC advertising, as well as general reception …
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Archive for June, 2011
Google Improves Map Overlay Reports for International Locations
June 17th, 2011 | Sarah | News Update
Google announced that, as of this week, you can view regional information on map overlays in Analytics for countries outside of the U.S. Previously, the U.S. was the only country that would allow you to drill down by state, and then city, but now you can see region level maps for over 170 countries. In addition, if you’re on the cities view in Maps Overlay, you’ll now see a magnifying glass that appears when cities are clustered together, making …
10 Ways to Improve a Google Places Page
June 17th, 2011 | Jessica Cates | Google Places
Google Places is another option for promoting your business online, and it helps you rise to the top of the local search results. I recently set one up for a client, and I’ve been scouring articles and help forums looking for any sort of optimization tips available. Keep reading for ideas on how to improve a Google Places page for search engines and users.
Google Places is a …
Google Search Results: Site Names vs. URL’s
June 14th, 2011 | Kayla | News Update
Google seems to be running yet another test in their search engine that replaces page link URL’s for query results, with simpler, shorter company or site names. Time to step up your branding? Read on to find out in today’s news update!
Spring Into Summer Scavenger Hunt: List 2
Remember, all of the items can be found in blog posts from this Spring, March 21st and on. Once you’ve completed the list, email your answers to seoboy@hanapinmarketing.com for a chance to win a Foodzie tasting box!
All answers are due by EOD June 30th and the winner will be announced Friday, July 1st.
Keep an eye out for list 3 which will be …
3 Tricks to Enhance On-Site SEO for Local Businesses
June 13th, 2011 | Guestblogger | Local SEO
Local business Internet marketing is ever changing, as Google’s algorithm is ever changing and the way they treat local businesses in the SERPs is constantly something that people in the local business Internet marketing industry must keep up with.
The thing about link building for local sites, is that you don’t need as many to compete as you would for a site that is relevant on a national basis, but the links are usually a lot harder to come by because …
Google’s Blogger Goes Mobile
June 10th, 2011 | Sarah | News Update
This week, Google announced the release of 27 designer mobile templates to Blogger users, which had previously only been available in draft. The new templates will be completely supported by Blogger. The designer templates are mobile-optimized, which means if you enable the mobile option for your blog using one of these templates, it will be rendered on mobile devices with a mobile version of the same template. Google also notes that even if you aren’t using one of the 27 …
Klout: The What, How, and Why
With the advent of social media outlets and their continued evolution and success over the last few years, it’s no secret that social media has become an important part of SEO. Especially considering recent rollouts, like Google’s +1 button and Klout’s +K feature, SEOs who have still been all but ignoring social media should really start exploring different outlets to see if they could be beneficial for their client. The popularity of social media reminds us that people …
Celebrating IPv6 Day!
June 8th, 2011 | Felicia Coover | News Update
Today’s biggest SEO news is that numerically, the Internet has run out of IP addresses. The very last addresses were sold in February. And no, Al Gore had nothing to do with it this time either.
Add the Like Button, Get on the Social Graph
Integrating a “like” button into your website is integral to SEO success, since Facebook is now entering the search market with its Open Graph Protocol, and some are considering Facebook to be the only competitor to Google in terms of search marketing. So, in order to tap into this potential stream of traffic from Facebook, you need to integrate Open Graph Protocol into your site. In the following paragraphs, there will be a brief description of Open Graph Protocol, as …
