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Archive for May, 2011

Google AdWords: Testing Job Ad Extensions?

May 31st, 2011 | | News Update

Today’s news update from SEO Boy discusses the possibility of yet another ad extension option in Google AdWords and what that could mean for the SEO world. Read the following post to see how this change could affect YOU!

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Google Announces Google Wallet

May 27th, 2011 | | News Update

Yesterday, Google formally announced the pending launch of Google Wallet, an Android app that will allow you to use your phone as a multi-faceted payment card. Google Wallet will store all of your existing plastic cards (debit and credit) on your phone. At its launch, however, you’ll only be able to use Citi Mastercards and Google’s Prepaid Card, and you’ll probably want to check out the list of merchants currently accepting Google Wallet before you head out the …

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Mobile SEO

May 26th, 2011 | | Mobile SEO

Here I am, back atop my mobile soapbox.  This article is primarily for those of you that have already made the decision to create a mobile web page, or those of you that already have one.  If you haven’t made your decision, you should check out my article about mobile landing pages on PPC Hero.  It’s relevant to pay-per-clickers and search-engine-optimizers alike, I promise.  If you have a mobile site, or are ready to build one, let’s talk about …

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Content Farms Just Added A Panda to their Menagerie

May 25th, 2011 | | News Update

One of the main ideas behind the Google Panda Update was to help eliminate content farms and let “real” sites rank higher for their original content. SEO marketers are now finding out that this really didn’t happen.

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Geeks Unite!

May 25th, 2011 | | SEO Boy

Happy Geek Pride Day from all of us PPC Hero geeks! We love computers, technology, and some of us even love Star Wars! We clearly meet all the geek criteria, and we’re happy to be celebrating with you today! SEO Boy even busted out his bow tie…he’s all set to attend a rockin’ geek party. Have fun celebrating!


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Twitter Now Sending Alert Emails for Retweets & Favorites

May 24th, 2011 | | News Update

Twitter has announced that they are expanding their email alert system to include notifications when a follower of the account retweets or favorites one of your tweets.

Under their previous settings, users only received emails when they gained a new follower or were sent a direct message. In a possible attempt to keep new users coming back, Twitter has added further notification levels to retweets and favorites that will bring user attention back to the platform to see what has …

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News Update: Troubleshooting Instant Previews in Google Webmaster Tools

May 20th, 2011 | | News Update

Google has been making many additions to the features linked with their release of Instant Previews back in November and they made another such addition this week: an Instant Preview tool in Webmaster Tools.

Although only currently available for English language-based Webmaster Tools users, this feature is an answer to ongoing grumbles that webmasters cannot optimize their page for the Instant Preview option now available in search and advertising.

The tool is located in the Labs section of Google Webmaster …

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The Inexact Science of Link Bait’s Appeal

May 17th, 2011 | | Link Bait, Link Building

Can anyone actually explain what it is that makes people decide to share a link?  Thinking back on my online activity in the past 24 hours, I’ve managed to share 4 links on my Facebook page, 10 links across my two Twitter accounts, and 4 links across professional and personal blogs.  That being said, I’m pretty sure I’m on the low end of sharing compared to others, however, you can see how quickly information can spread and end up as …

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News Update: Bing’s Social Search Merges with Facebook

May 17th, 2011 | | News Update

Bing announced yesterday the addition of new social features on search results pages, nesting Facebook likes inside individual listings. If you’re logged into Facebook and you conduct a search on Bing, you’ll be able to see the search results that your friends have “liked,” as well recommendations from the larger Facebook community.










But the integration of Facebook with Bing search results doesn’t stop at …

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News Update: Google Rolling Out +1 Button for Third-Party Web Sites

May 13th, 2011 | | News Update

Google +1 buttonGoogle announced at their I/O conference yesterday that they will be rolling out the +1 button for third-party websites within the next few weeks. What exactly is the +1 button, and how does it affect your site as far as Google is concerned? Google’s +1 service probably sounds familiar to you from recent buzz about their social search service that launched at the end …

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