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Archive for April, 2011

It’s Earth Day, Earth Day

April 22nd, 2011 | | SEO Boy

SEO Boy is doing his part to help save the planet! Picking up trash is a great Earth Day activity; and it’s always more fun to whistle while you work (I know what song he’s whistling!) What have you planned to do for Earth Day? Leave it in the comments section below! (Head over to the PPC Hero blog to see how PPC Hero is saving the planet!)


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SEO 101: Getting Started

April 21st, 2011 | | Basic SEO Tips

You have a product, company or service and you have a website. Maybe your site has been out there for years or maybe you just launched it. You tell your friends about your site, and then you get the response “um, I googled it, but couldn’t find your site…” Ouch. If your friends can’t find you and they are actively looking, you can be sure that potential clients, customers or other users have no way of locating your site. So …

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News Update: Hasta La Vista…Search?

April 19th, 2011 | | News Update

Today’s News Update covers an article by Erez Barak of Search Engine Watch: Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

So, why the cheese-ball 80’s cinema reference? Because according to Barak, there have been a few reports and surveys recently released that show small businesses leaning toward an emphasis on social media marketing instead of the “traditional” search marketing. The first survey he supplies shows …

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Do’s and Don’ts For Handling a Social Media Backlash

April 19th, 2011 | | Social Media & SEO

I was hanging out on Twitter the other day when a friend of mine Tweeted about the Facebook page for Applebee’s restaurant chain.  Here’s a screenshot of his Tweet:

So obviously I had to check it out, and yes, a huge amount of the Facebook wall consists of people complaining about their recent Applebee’s experience.  The Applebee’s Twitter account is the same basic story.  A lot of their commentary …

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Can You Haiku?

April 19th, 2011 | | Contests

There are only two weeks left to submit your Search Engine Optimization Haikus! Get out your pen and paper, open up a Word doc, and express your love (or frustration) for SEO. The winning author will receive a gift certificate to Barnes & Nobles. Read on to find out how you can enter.

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Recovering From Google’s Panda Update

April 15th, 2011 | | Advanced SEO Tips, Site Rank

With the release of Google’s Panda Algorithm Update, one of the most adorable animals has been turned into a major headache for search engine marketers. The Panda Algorithm Update went into affect on February 24th of this year with the intent to “reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.” That sounds like a great mission, but what many of you have probably …

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I Choose… SEO Ethics

April 13th, 2011 | | Reputation Management, SEO Management

One of the most memorable scenes of the movie, Billy Madison, is when Adam Sandler’s character competes against the movie’s villain (who’s trying to take over the Madison family business) in a business game show in a school auditorium.  In this particular scene, the villain, Eric Gordon, is asked to explain business ethics. To make a long story short, he doesn’t grasp the concept and fails to provide a definition. Sometimes I feel that it may be difficult in …

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News Update: User Feedback Now a Factor in Google Rankings

April 13th, 2011 | | News Update

Unless you’ve been hiding in a cave with no Internet connection, I’m sure by now the news of Google’s latest algorithm update, dubbed Panda, is old hat. Perhaps you have also already caught wind of Google’s addition of the +1 button, which is the search engine equivalent to Facebook’s “like” feature. Furthermore, Google has created two new ways for searchers to block sites from their search results. Chrome users can add an extension to allow them to block …

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News Update: Google Instant–Win, Lose or Draw?

April 12th, 2011 | | News Update

When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts the same day as the Instant announcement, and he placed his bet with Instant. He emphasized that Google made it clear there were rules in place to determine what counted as an “impression” to keep any huge shift …

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‘Ewe’tilizing Silos: Help Your Pages Rank Higher

April 12th, 2011 | | Basic SEO Tips, Information Architecture, Nuts & Bolts of Optimization

Sticking with the farming theme from my last post, today I’d like to cover using silos in your SEO strategy. I think it’s been too long since anyone’s talked about silos, and I find it to be a crucial SEO best practice. Silos refer to the way in which you organize and group your site content. In other words, you want each page of your site to have ‘themed,’ keyword-relevant content. If you haven’t been using silos to …

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