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Archive for January, 2011

Social SEO: Facebook Internal Search & Fan Page Optimization

January 31st, 2011 | | Basic SEO Tips, Search Behavior, Social Media & SEO

Facebook accounts for approximately 2.7% of the search volume on the Internet. While this might not be a significant number to those of us in the SEO business, you can bet 2.7% percent is important to those brand and community mangers out there. Thus, when ranking organically in the independent states of Twitter or Facebook, small businesses can expect a have a pleasant boost on their overall marketing goals.

This first part of this blog post will help you navigate the …

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SEO News Roundup for January 28, 2011

January 28th, 2011 | | SEO News Roundup

As an online marketer, you must remember that the Internet is social.  If you aren’t contributing commentary to the blogosphere, a good question to ask yourself is, “Why not?”  Commenting is a great way to attract visitors, brand yourself and bring good content to the website.  There are a lot of things you can do to increase your chances of having a comment published while avoiding the spammy approach.  If you need some tips for making better comments (or justification …

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A Simple Equation For SEO Video Success

January 27th, 2011 | | Basic SEO Tips, Video SEO

Want to incorporate online videos into your marketing plan? Before you start, learn this simple equation: applying SEO basics + knowing your goals + doing it well = SEO video success.

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Leveraging Videos To Help Increase Brand Awareness and Traffic

January 26th, 2011 | | Video SEO

It’s hard to search for anything these days and not see video results in the SERPs. So how can you leverage the heightened interest in videos to help increase traffic and engagement for your business?

First we need to understand HOW people find videos:

Search Engines – Google has placed more weight on video results than ever before, making it easier to find relevant videos without changing your searching habits. YouTube is owned by Google, making video results integration a natural process.

In …

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Google Personalized Search and Social Media

January 26th, 2011 | | Search Behavior, Social Media & SEO

Google’s personalized search is no new development for anyone reading this—it’s been around for some time. But there are some interesting new changes and startling predictions that have come about recently as a result of personalized search that warrant discussion. So, in the following paragraphs, a few issues will be discussed and explained, namely: a brief recap of what personalized search actually is, some discussion as to the impact that personalized search has had on other internet services, and finally …

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SEO News Roundup for January 21, 2011

January 21st, 2011 | | SEO News Roundup

Back in the day, a keyword stuffer’s greatest ally was the Meta keyword tag. Of course, once Google realized what was going they found ways to rank without this option.  Some people still use it on their pages (you can tell when you view a page source and there is a long list of target keywords in the Meta data), however, it’s generally deemed worthless. This week on SEO Roundtable, Ben Pfieffer says that Google may use the …

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SEO Strategy Development for Online & Offline Efforts

January 20th, 2011 | | Basic SEO Tips

You know you should be optimizing your website to help you rank higher, drive more traffic and hopefully, ultimately improve consumer interaction. For those of you who have not started your SEO efforts yet, you are at a good point to start from the beginning and develop a cohesive plan that can help push your online efforts that much further. If you are in the midst of your SEO plan, this could be a good point to take a step …

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Linkbuilding Tools

January 17th, 2011 | | Link Building

Linkbuilding is an important and tedious part of search engine optimization. Aside from keyword selections, meta data, and content optimizations, which are all solely under your control, search engines also factor in the number and quality of inbound links to your site. Each time a site links to yours, search engines basically sees it as a vote of authority. By linking to a page on your site, other sites are giving you votes, or link juice …

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SEO News Roundup for January 14, 2011

January 14th, 2011 | | SEO News Roundup

How often do you feel as though the circumstances surrounding your SEO are out of your control? It’s easy to play the blame game and pin failed SEO efforts on the client, developers or other agencies that the client works with. However, at the end of the day, you—the SEO Consultant—are hired to make improvements and generate a good ROI for the client. Paddy Moogan of SEOmoz wants you to recognize areas where your efforts are actually falling short with …

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Increasing Conversions with CRO

January 13th, 2011 | | Conversion Optimization

Let’s assume that you’ve been diligently working on your SEO and continuing to tweak your website with the array of handy SEO tools out there.  Now, let’s assume that all that hard work has resulted in a fantastic SERP rank and an increase in traffic to the site. Awesome! You’re doing great.  Your SEO flies and fights, but can you CRO?

We all know by now that SEO is not a process that can be done once and stopped. It’s …

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