Though this might be viewed as a hole in the algorithm, it’s more of a hole in user responsibility.
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Archive for November, 2010
Negative Bullying Retailer Ranks high, is Google to blame?
November 30th, 2010 | Eric | Reputation Management
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Web Copy Best Practices: Writing for Searchers and Crawlers
This post demonstrates how and when to balance creative, persuasive copywriting with SEO best practices. While we use the example of two competing team members (an SEO Specialist and a Copywriter), this guide gives general advice on how to maintain creativity when also focusing on page rank.
SEO News Roundup for November 26, 2010
November 26th, 2010 | Abby | SEO News Roundup
We previously posted about the launch of Google Instant Previews and its impact on SEO. Two weeks later, the blogosphere is still swirling with speculation on exactly how instant previews will affect users’ decision-making process on which sites to click. Pamela Wilson of Copyblogger has written a post on whether your site will survive the Google shrink ray. She offers tips on how to clean up your website design so that its snapshot appeals to searchers. You now …
Happy Thanksgiving!
November 25th, 2010 | Jen | Uncategorized
SEO Boy hopes you have a wonderful holiday weekend, and are gathered with friends, family and plenty of good food…and football too of course!
Google Hotpot and SEO Implications
November 24th, 2010 | Bryan Watson | Advanced SEO Tips, Basic SEO Tips, Local SEO, Social Media & SEO
For those of you that don’t know, Hotpot is Google’s new improvement to it’s existing Places feature. And the implications in the world of SEO are huge. To start, there will be a brief summation of the key features of Google Places and the new addition of Hotpot. This will then be followed by some best-practices in order to properly utilize these programs for your SEO advantage. And finally, there will be some suggestions as to how to properly optimize …
No love for Local SEO from Apple
My first inclination was to look for more apps – NOT SURF THE WEB.
Boost Your Local SEO Just In Time For Black Friday
This morning I was watching the Today Show, and saw an interesting segment about snagging Black Friday deals, and it got me thinking about how consumers will be using a combination of the online and in-store shopping to help them find the best deals this year. So how can SEO help get you more sales?
First consider this:
This year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will occur …
SEO News Roundup for November 19, 2010
November 19th, 2010 | Abby | SEO News Roundup
Is it just me or does it seem like Google is launching a new product every week? On Monday, Google launched an early release of Hotpot, a local recommendation engine powered by users and their friends. This feature allows users to review destinations on Google Places and share it with their friends. Vanessa Fox at Search Engine Land has written a post breaking down Google Hotpot and how it differs from other products like Foursquare and Google Buzz. Fox’s …
Tips for Internal Linking
November 18th, 2010 | Erin | Internal Linking
You know that a big part of SEO is link building – who you link to, how many links you have, the quality of your links, etc. But what about your internal linking? It is easy to focus on external links but if you haven’t revisited your internal structure or maybe you are just taking on a new SEO client, it is important to not overlook this step.
Linking internally serves a couple of purposes:
1. Most important is …
When you have little to no online reviews
So what we have here is a way to capitalize on people looking for reviews on your company, a way to bypass a lack of reviews on search engines and a way to quickly convert after a rush of positive feedback.
