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Archive for October, 2010
SEO News Roundup for October 29, 2010
October 29th, 2010 | Robert | SEO News Roundup
Together Google, Yahoo, and Bing hold about 93% share of the search marketing world. You might think that ranking on these search engines is all you need for a successful SEO campaign but you could be missing out on opportunities. Bas van den Beld of Search Engine Watch has written a post on the alternative search engines
marketers should pay attention to. Verticle search engines that don’t index the entire web, like YouTube, are not included in market share reports, …
Google to Change Local SERPs. How Will the SEMs React to the Change?
October 28th, 2010 | Finn | Uncategorized
Within the last couple of days, Google has announced some dramatic changes in the way they will display their Google Local Search results.
Google Boost
The first change was the introduction to Google Boost, a fusion of Google Places and AdWords. Google Boost allows businesses to run a sponsored map icon in Google Maps. The icon appears Blue – like in Google Places. What makes Boost so appealing is that it …
Link Building: Do It Better
October 28th, 2010 | Jessica | Link Building
Earlier this month, Jenny covered some excellent techniques for link building- on this post I’d like to expand upon that with some of our team’s notes on exactly why link building matters, as well as explore some of the tools that can be used for link building and examine some ways to think outside of the traditional link building mentality to develop a more robust interactive strategy.
To help simplify link building efforts, we use some templates to track our …
Almost 200 SEO Ranking Factors
October 26th, 2010 | Eric | Basic SEO Tips
This is neither a definitive list or an accurate list. As you can see there were some duplicates and not every factor is equal to the other. This is a list of SEO specialists duking it out. The remnants on the battlefield are listed below.
Using Filters And User-Defined Segments in Google Analytics
If you work at an agency, and you are fortunate enough to have clients like mine that internet marketing savvy, I hope this post will help start some interesting conversations, and help open the door to additional tracking that you might not yet be utilizing with Google Analytics.
The other day, one of my more hands-on clients forwarded me this article about monitoring rankings using advanced filters. After reading it I knew that I would be able to use this …
SEO News Roundup for October 22, 2010
October 22nd, 2010 | Robert | SEO News Roundup
If you work with SEO you know one of the largest determinants of ranking is your inbound link profile, the number of other sites who link to your webpage. Did you know though that making large changes to your site such as a modification in domain or content can change how search engines treat your site? Before you make any significant changes to your site you will want to read Eric Enge’s post on Search Engine Watch about the …
Getting Started With Google Analytics
When taking on an SEO client, or PPC for that matter, Analytics is a useful tool to determine how well each strategy is working. Through Analytics, you can see your bounce rate, time on site, entrance sources, top landing content, and more. You can see where your traffic is coming from and segment your audience in several ways, such as: language, region, and dayparting.
…When Everything Is Liked Pt. II – Google’s Involvement
October 21st, 2010 | Finn | Social Media & SEO
Last week I wrote about the relative non-story that was Facebook integration into Bing results. As I wrote, the results will appear in the bottom of SERPS, given that you’re logged into Facebook to see them.
I called this development a “non-story,” because when everything is liked, nothing is liked and the impact is diminished.
I did leave myself a proviso, stating:
And if Google likes it, they’ll jump into the fray and take Bing’s lunch money.
Looks like the team from Mountain View wants some cash to go to the vending machine after class.
SEO Onslaught: Protecting your Internet Marketing Strategy
October 19th, 2010 | Eric | SEO Management
Remember that you have a project to complete. Your team is smart. You know your business more than someone who sent some spam. Don’t get disillusioned by some marketing speak on what your website is not doing.
