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Archive for July, 2010

Video SEO – Part 2: Onsite (and the Fun Begins)

July 29th, 2010 | | Video SEO

In part one, I talked covered the type of Video SEO optimization most everyone with 30 seconds of content in a YouTube account can optimize. The techniques can also be used to similar effect in Vimeo. And it’s good practice to the techniques. Some amazing traffic can come through those search engines.

But to be honest, the type of video SEO project I truly enjoyed getting …

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SEO Scramble: Proving the value of web traffic

July 28th, 2010 | | SEO Management

Increasing leads through a website is not a fad. It will continue to be big important factor in your overall marketing campaign. A problem you may not think about is proving the value of your efforts to maybe garner some budget money to expand your online efforts.

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Foreign SEO No-No’s

July 26th, 2010 | | Advanced SEO Tips

Foreign-language SEO. International SEO. Whatever you want to call it, the idea strikes fear into the hearts of those of us with two years of college Spanish and a summer trip to Rome in our Worldliness repertoire, and even freaks those of us with a little bit more international business and language experience out a little. SEO is nuanced, and it’s not so easy to be nuanced in a language you don’t understand the nuances of. That’s why so many …

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SEO News Roundup for July 23, 2010

July 23rd, 2010 | | SEO News Roundup

Images are a very communicative aspect of any website. The trouble is search engines are not able to see images because the spiders that crawl your site take out all the pretty stuff that makes it look attractive for humans and simply reads the raw code. For image SEO, it can be helpful to think of optimizing images like optimizing a tiny webpage within your page. Elliance from Search Engine Land illustrates some tips for optimizing your images to improve …

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SEO + Social= SEOcial? How Social Media complements SEO

July 22nd, 2010 | | Social Media & SEO

Over the past five years, the Internet has been evolving. Rapidly. And most likely (unless you have been on the moon), you are probably well aware that the technology leading this digital revolution is none other than “social media.” Yes, to the masses, social media is the reigning king and the era of social and collaborative information is wonderful

However, after taking a step back from all the hype behind social media, it does not take long to again realize what …

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Video SEO – Part 1: YouTube and the Like

July 21st, 2010 | | Video SEO

Last summer I got quite the incredible task:  Video SEO.

Most of the sites I had under my control had their own video commercials that were integral parts of the user experience (if you could call it that). And before I knew it, the project became a race against competitors.

Now there are two types of Video SEO:

  • YouTube Optimization
  • SEO Optimization for the website
  • The first I’ll talk about is YouTube Optimization
    A lot of common sense SEO Here. The best resource I …

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    How to create a site that searchbots and searchers like

    July 20th, 2010 | | Basic SEO Tips, Usability

    You don’t necessarily remember how you use stairs. You just do. If there’s stairs, you know how to go up them. You don’t think about the height of the step, which leg to lead with and what momentum you use to thrust yourself against gravity while heading forward to continue up the stairs. A website should aim to have that type of intuitive nature in usability.

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    SEO News Roundup for July 16, 2010

    July 16th, 2010 | | SEO News Roundup

    There’s a lot of rock and roll involving businesses and social media campaigns. Unfortunately, there aren’t many social media rockstars. There are certain characteristics that differentiate the effective social media campaigns from the boring ones.  Social media marketing allows you to interact easily with your potential and existing customers. If you feel that your campaign is not working as effectively as you would like, use these tips by Mike Mothner at Wpromoter to help you rock a higher ROI.

    When …

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    Lead Generation Galore

    July 13th, 2010 | | Usability

    Your site’s main purpose is to generate leads and sales. It is not to tell people your story. A story doesn’t pay the bills, a sale does.

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    Google Caffeine: What does Caffeine mean for SEO and Social Media?

    July 12th, 2010 | | Advanced SEO Tips, SEO Management, Social Media & SEO

    Just a little over a month ago, Google announced its new search index: Caffeine. For those who have yet to do their homework on the announcement, the first thing to know about Caffeine is that it is not a rankings algorithm update; rather it is a new indexing system. According to the Google blog,

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