At some point in time you’re going to deal with a client who is going to hand you “research” and expect you to spin copy magic from it. It will probably be the fallout of a web project from which the client originally said they will write the copy themselves …
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Archive for June, 2010
How to Handle Blatant Content Scrapers Who Double as Clients
June 30th, 2010 | Finn | SEO Copy Writing
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SEO Panic: When to react
June 29th, 2010 | Eric | Site Review & Analysis
There are times that I have had to compose myself and not fly off the handle. There are things that happen that are more of a damage to pride issue rather than a loss of business issue. There are some signs that you need to start taking your SEO very seriously and figure out what is going on and a plan to fix it.
A Short But Sweet Guide to Google Webmaster Tools
There are certainly a lot of tools available on the web that can help you trouble shoot your SEO ranking issues. Google Webmaster Tools is one of the first places to start as the online interface provides detailed reports about your site’s visibility on search. For those who may be new to SEO, this guide to Webmaster Tools will point you in the right direction to make your site more search friendly and in turn boosting your rankings. …
SEO News Roundup for June 25, 2010
June 25th, 2010 | Dan | SEO News Roundup
If you’re anything like me you would love to spend the day on YouTube and call it productive. But alas we live in the real word and we all have work to do and deadlines to meet. However if you haven’t checked out Google’s webmasters tools videos then your missing out on a SEO goldmine of advance. So if you don’t have 10 hours to watch all of the videos or you’re not a over achiever check out this …
At Least Use an Article Spinner Before You Start Posting the Same Content in Multiple Spots. (Did I Say that?)
June 24th, 2010 | Finn | SEO Copy Writing
I about lost it two days ago. A friend of mine is starting up a blog of his own while at the same time assisting his company in revitalizing their blogging efforts. His blog might have 6 posts at the time of this writing. Their new, new corporate blog might have the same.
Wait, let’s look.
Sorry: the new, new corporate blog has 7 posts.
Anyway, in his haste to promote a good charity event, he rushed to post the event …
What do you REALLY do when you get a Negative Review
This isn’t a fad, this is how people shop will continue to shop. Unfortunately, the later a business owner is to the game they miss more opportunities to gain business or prevent people being turned away.
Using SEO Templates to Simplify Communication
June 21st, 2010 | Jessica | Advanced SEO Tips
Unless you’re a one-person SEO shop, there’s a good chance any changes you want to have made to a website have to travel through several people before implementation. You might suggest a copy or meta description change that three people will have to approve or edit (more document back-and-forth) before it even makes its way to the person who can actually implement the change, and whoever implements the copy changes isn’t the same person who implements back-end coding changes. Especially …
SEO News Roundup for June 18, 2010
June 18th, 2010 | Dan | SEO News Roundup
There are few things that most of us can’t live without. Two of them are Google and caffeine and now you can get both in the same place, sort of. Last week Google announced the full release of the new version of its search engine codename caffeine. There’s been a lot of talk about how this new version of Google Search will affect SEO. While there’s not much data on how caffeine will change the search algorithm, its clear …
Review: Having Planned in the Shadows of Google Caffeine
Back in August 2009 the SEO World was teased by the anticipated launch of Google Caffeine. We were giving a place to play with it. And then Google threw Caffeine on one of the live servers and we got to Google-Dance with it all the way through the holidays.
And as January 2010 rolled around, a funny thing happened: we got Caffeine-deprived. …
Rethinking Doorway Pages
June 15th, 2010 | Eric | Conversion Optimization
A website has much to offer. Your main page may list all that your company does, but your subpages can be optimized to stand on their own for specific keywords. If you have content that doesn’t sound spammy and sounds focused on the keywords at hand. Don’t have anything “generated” – do it by hand. Content is king, and those who serve the king will find favor.
