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Archive for May, 2010

Don’t Be Like Gatorade. Take Care of Your SEO: A Case Study.

May 13th, 2010 | | Blogging for SEO, Nuts & Bolts of Optimization

Money on the Table

In 2010, Gatorade released a new commercial line called “Gatorade has Evolved.” The commercial features a catchy new song by the same title. The jingle even stirred a buzz and a little confusion. The confusion started to make me mad. I was running into what I confirmed where misconceptions about the song:

“It was written by Bo Diddley.”
“It’s an Otis Redding Song.”
“It’s not available …

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Using Google Analytics to Settle the Apple Vs. Flash dispute

May 11th, 2010 | | SEO Management, Site Review & Analysis

The war between SEO and Flash has been settled for the most part, but with Apple’s Steve Jobs attacking Adobe’s Flash as unnecesary is bring intense heat. But you might have an answer to the issue already for your site.

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Blogging For SEO: Plan For Success

May 10th, 2010 | | Blogging for SEO

Creating a blog can be a fantastic way to do a lot of great things for your site- increase rankings and traffic, spark visitor interest and engagement, and generally enhance the usefulness of your site to users, which can lead to gains both in terms of lead volume and visitor loyalty. It has the potential to be a very powerful interactive tool. But: blogging isn’t going to do any of these things if you don’t do it correctly, and its …

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SEO News Roundup for May 7, 2010

May 7th, 2010 | | SEO News Roundup

Ooh, search marketing case studies! What better way to prove the value of what you do to clients. The SEOptimise blog has provided a list of 30 case studies that you can use to either demonstrate general value, or develop your own case study plans.

What do Danny Sullivan, Stephan Spencer and Matt Cutts all have in common? They made the cut for the top 10 SEOs in the world according to Aaron Wall in this post on SEO …

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Our Greatest Hits for April 2010

May 6th, 2010 | | Greatest Hits

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from April. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

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Real World SEO: Burning your competition

May 4th, 2010 | | SEO Management

I have stated before that effective SEO is outranking your competition. It like the old joke that goes like this:

Two men are in the woods and the first man is retying his fancy running shoes. The second man says “Why are you wearing those riduculous shoes out here in the wilderness?” The first man retorts “It’s in case a bear starts chasing us.” The second man laughs and says “You know that no man can outrun a bear don’t you?” …

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