Its no secret businesses can turn a decent profit from optimizing their local listings. The secret is how to do it right. Remember, Google wasn’t born yesterday; it will double-check your answers, pull other sources, and subsequently rank you from the results. If you aren’t ranking where you want to, or even if you are, you should check out these tips on how to make your local listings work for you.
Sure, Google Analytics can be somewhat overwhelming, but this …
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When I first started playing around with SEO, the thing that would drive me absolutely stir crazy was trying to learn how build links. It was this mystical, foreign art to me.
I’d come across “experts” who would talk about link building:
“Build good links.”
“Link building takes time.”
“A good link building strategy involves research…”
“The time it will take a quality link will be better spent than building ten spam …
If you are directly selling to online visitors, the bounce rate is a prime indication of how people view your site. However, even then there are people that bookmark pages and come back to purchase so don’t think that the bounce rate is a solid rate of acceptance of your page.
SEO efforts are constantly changing, even for those that know the industry well. SEO is a perfect example of the old adage, “You learn something new everyday.” A few Excel experts in the office constantly find and share time saving shortcuts; just the same, there’s always more to learn about common SEO tools, such as Google Analytics. Think you know it all? Check out 5 Simple Google Analytics Tips You Should be Using.
Ready, set, video! Word on the street …
Today I got into a friendly email war with one of the business development heads at where I 9-to-5. He was starting to pick over some of the services we were offering for a client. At one point he wrote back, “Isn’t Keyword Analysis and Competition Analysis essentially the same thing?”
“No,” was all I could say.
Actually, what I wanted to say was, “‘Fa, …
So you work for a company who’s in tune with SEO. Overall the company is making great strides in social marketing, by keeping up with the latest hype and trends. They even have a YouTube channel filled with interesting, relevant videos but the results just aren’t there. Below are some additional optimizations, which can provide a nice traffic bump, so give them a shot. Also be sure to …
One thing that makes your website a great place to come to for content is the ability to be found on the subjects people are searching. It seems like a no-brainer but what happens time and time again is that some businesses get locked in “Industry Speak.” Industry Speak is language used among company peers and other people in a particular industry.
Thinking like an outsider to your industry strips away the layers of jargon and gets to the …
Search Engines like when you update the content on your site, right? And your customers like when you run sales and promotions, yes? Combine the two and you have a nice little recipe for SEO success.
I have an e-commerce client that I do this for and so far it’s worked great. Just about every month of the year we run a sale or promotion that we then advertise with a banner on the homepage of the site. We try and …
Too often there are clients that don’t fully grasp SEO best practices, though they may think they do. It’s our job to aid the client in understanding and creating goals. That’s why I liked this article about helping new clients understand their keywords; it facilitates in the teaching process. Thus, clients feel comfortable and knowledgeable about the campaign surrounding their brand.
First things first. Stick to the basics. These clichés serve their purpose, even in SEO. In his blog, Tom …
Sometimes you think of a brilliant idea for a website and it actually turns out being a flop. Though you might be the most innocent of white hats, Google has branded you a black hat and now you’re no longer showing up in a search. I suppose it’s possible to accidentally be a black hat, though few are so innocent. If you’re in this category, try avoiding the following SEO strategies and you should be just fine. Remember content is …
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