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Archive for April, 2010

SEO News Round Up for April 30, 2010

April 30th, 2010 | | SEO News Roundup

I don’t know that I agree 100% that people who come to your site via any page will continue to other pages looking for the info they need if you make it easy enough, but I do agree with the main premise of this post from Thomas Schmitz at Portent Interactive: it’s probably not in anyone’s best interest to concentrate your SEO efforts on one page or a very limited range of pages. You can drive relevant, converting traffic by …

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Old-School SEO Content Writing Is Like a Bad Romance. Bad Romance…

April 30th, 2010 | | SEO Copy Writing

Get submerged in the world of internet marketing long enough and you forget that other people don’t always know what you’re talking about when it comes to techniques and strategies.
Or worse, you forget that not everybody is aware of basic SEO fundamentals.
While doing some competitor research for a client in the realty industry, I came across some classic, old school SEO copywriting keyword techniques.
You know, the ones where you run different spacing on the word as if

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Babysteps for using images for SEO

April 26th, 2010 | | Basic SEO Tips

Ah! The brother of written text. Images! A website can be only text, but it’s the images that really spices up a site. From color to relevant pictures that tie into your site’s purpose, images aren’t a space waster. Since content is king, your sites images don’t have to be sitting on the sidelines of SEO purposes.

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Setting Your Team Up For Success: SEO Account Transitions

April 26th, 2010 | | SEO Management

If you work in a search marketing agency, you will eventually find yourself facing: the account transition. The level of dread one may experience is directly impacted by the current state of the account, the size of the workload being transitioned, and perhaps most importantly, the level of care put into the transition by both the account transitioner and account receivee. Accounts get transitioned for lots of reasons- someone’s …

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SEO News Round Up for April 23, 2010

April 23rd, 2010 | | SEO News Roundup

Link building is an essential part of SEO, and this post from Search Engine Watch reviews 9 of the most common link building strategies, and asses their value and risk level. From internal links to social media to press releases this list of link building ideas is at the very least a good place to start when you are thinking about your strategy.

You can find this story all over the blogs this week, but here it is from Marketing …

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Do XML Sitemaps Really Matter?

April 22nd, 2010 | | Crawlability

I was a copywriter before SEO found me. And when I say, “It found me.” I mean,  “the boss pulled me into a room and said he found out I do SEO copywriting,” – keywords, theme writing…In his mind I was the SEO expert – metaphysics help us.

And there were a lot of issues to sort out. Duplicate content, 100s of links indexing the same content (in the days before canonicals), stuff that wouldn’t index at all…
And let’s not mention …

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Apple Vs Flash Vs SEO

April 20th, 2010 | | Usability

Flash has been a favorite of web designers for years and the bane of SEO experts for just as long. The argument of whether or not content organized within a flash object (such as navigation menus) seemed to find a somewhat compromise. Google stated that information within flash objects can be indexed and are working on it, but the whole point might be moot with Apple’s reluctance to have Flash run on its devices.

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SEO News Round Up for April 16, 2010

April 16th, 2010 | | SEO News Roundup

Linkbuilding is not easy, especially if you are doing it correctly. SEOmoz has a good post this week which looks at negotiating partnerships for scale-able linkbuilding. Too often, sites will solicit links from anyone and everyone. This is incredibly time consuming and often the ROI is very low. Before you start your linkbuilding campaign, check out this post for a fresh perspective on partnership links.

From the plethora of information out there on SEO, it is sometimes difficult to decipher …

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Google Webmaster Top Search Queries Becomes More Useful. Sort of.

April 15th, 2010 | | SEO Management

As I was searching to see if anyone else was experiencing Google Analytic tracking issues after linking Adwords to Google Base (shopping) – more specifically, has anyone else linked the two and then seen their reported direct traffic orders shoot up like a rocket (and if you have, please let me know) – I stumbled across a couple great change Google has released in the last couple days.

The first one was …

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Local SEO: Phone Vs. Mouse

April 13th, 2010 | | Local SEO

Local Results in search engines is going to become more and more important. That means a lot because it means a lot now. Besides filling out categories in your local search helper like the Local Business Center, the importance of having your phone number as many places as possible is key.

I’m a low key guy. I like to surf and research before I buy. However, I noticed a few instances recently that forced this introverted mulling geek to dial a …

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