Welcome to SEO Boy, the authority on search engine optimization -- how to articles, industry news, insider tips, and more! If you like what you see, you can receive free and daily updates via email or RSS.

Archive for March, 2010

Avoiding Business Listing Fraud

March 16th, 2010 | | Basic SEO Tips, Search Behavior

I have written before about 3rd Party Business Listings, specifically in trade journals. But there are all-purpose business listings that basically re-sell information in hopes to create a size-able traffic area in which to sell premium placement for a fee. Search Engine Optimization, if implemented properly, will get you all the traffic
you’ll need.

Two days ago, a client of mine got an email from by one of these companies. He forwarded it to me asking if this was something we needed to do. …

Read Full Article Read Full Article  |  Comments Comments  

How Often Should You Update Your XML Sitemap?

March 15th, 2010 | | Basic SEO Tips

An XML sitemap is a document you can submit to the search engines that help guide them in determining which pages they should crawl and index on your website. Sitemaps contain a listing of all the pages on your site. And within the document you can remove certain pages you wish the search engine crawlers to ignore if they can, and which they should pay attention to …

Read Full Article Read Full Article  |  Comments 3 Comments  

SEO News Round Up for March 12, 2010

March 12th, 2010 | | SEO News Roundup

As an SEO the most frustrating scenario is ongoing and significant decreases in organic traffic to a website. After all, it’s our job to increase organic rankings and traffic for a website. Sometimes declining SEO traffic can be attributed to the website industry, and not your SEO efforts. This post from the SEOmoz blog provides very helpful tips to identify if a declining industry is the culprit for falling SEO stats.

SEO deadly sins? Apparently so. Here is some …

Read Full Article Read Full Article  |  Comments Comments  

Hanapin is Hiring! – Looking for Search Marketing Specialists

March 11th, 2010 | | SEO Boy

Hang out with people who understand blogging and Twitter, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated! Hanapin Marketing is now hiring and we’re looking for talented folks who love search engine marketing. Applications are due Sunday, March 21, 2010 at 8 pm – so get started on that cover letter!

The ideal candidate…

  • loves the Internet;
  • obsessively makes to do lists;
  • possesses a “whatever it takes” attitude;
  • feels comfortable talking …
Read Full Article Read Full Article  |  Comments Comments  

The Load Speed Experience

March 9th, 2010 | | Nuts & Bolts of Optimization, Usability

One … of … the … most ne… glected … parts … of … eff…ect…ive S… E… O… is… load… time…

Sorry about that. Believe it or not there was a time where people would patiently wait as a website would load all its text, frames (frames?), and images. If there was video, they would click and wait in anticipation for this information that did not exist on their hard drive to come onto their screen.

I remember a commercial about the …

Read Full Article Read Full Article  |  Comments Comments  

Planning in the Shadows of Google Caffeine

March 4th, 2010 | | SEO Management

Last week I started talking about how I’ll adopt the Dr. Gregory House method of SEO Strategy:

“When in Doubt, Plan Broad.”

And like in the situation to which I was referring, the strategy has been effective (well, it will be right up to the point where the marketing plan will be defined and I have to reshape my plans).

But here’s the fear that …

Read Full Article Read Full Article  |  Comments Comments  

More Local Search Goodies on Google

March 2nd, 2010 | | Local SEO

Local Search is very important in today’s world. I use to write “become very important” but that time has past. There is no sign that it is going away, but only increasing. When mobile applications for search came about, it was only a matter of time to try to find out what the regular laptop/desktop searches would do.

“Show Options”

I’m a creature of habit. That’s not a good thing usually when you are in marketing. You tend to become …

Read Full Article Read Full Article  |  Comments Comments  

Rhetorical Philosophy of SEO Best Practices

March 2nd, 2010 | | Search Behavior

When was the first time you accessed the Internet? It was probably in the middle of the 1990′s and the world wide web was just that, a loosely interconnected map of sites that were informative, humorous, and/or just plain fun. Nobody was really saying what could and couldn’t be out there. The same holds true today even though, as the Internet has grown in popularity, it has expanded into many more realms of information and usage. However, ever since search …

Read Full Article Read Full Article  |  Comments Comments