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Archive for February, 2010

4 things Google’s Commercial Shows Us about the Importance of SEO

February 10th, 2010 | | Basic SEO Tips

The superbow.. oh wait. No. Due to copyright issues and trademarks, I’ll refer to the Big Game either as “The Big Game” or as the “Superb Owl.” The commercials during the Big Game are watched by a lot of people. Even people who hate football, hang around to see what the commercials are OR they wait until they are on YouTube.

Google showed us all a commercial to highlight the way to use Google in a really fast and …

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Google’s Super Bowl Ad Vs. Real Search Behavior

February 8th, 2010 | | Basic SEO Tips, Search Behavior

The Google Super Bowl ad yesterday during the third quarter was interesting and pleasant. It was a good example of how Google could answer all of your questions. The reality of Google’s Super Bowl ad is that it makes searching look far too easy to the normal user. Those of us in the search engine optimization (SEO) and Pay Per Click (PPC) industry have an advanced knowledge of how the search engines work. I can’t tell you how many times …

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SEO News Round Up for February 5, 2010

February 5th, 2010 | | SEO News Roundup

When conducting your ever-important keyword research, evaluating metrics on a more strategic level will help you not only identify more relevant keywords, but it will help ensure that the keywords you go after will actually help you reach your business objectives. Check out these great tips about getting to the next level of keyword research from Search Engine Land.

Thinking of adding social media to your overall SEO strategy? Tony Adam of Search Engine Land gives some great tips on …

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Our Greatest Hits for January 2010

February 4th, 2010 | | Greatest Hits

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

Looking for ways to optimize internal linking on your site? Drew outlines several internal linking strategies that will help make your site easier to navigate for your users and the search engines.

Eric discusses some SEO expectations for 2010. Be …

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Google Comes Full Social Circle. Is Twitter Now Fully Weaponized?

February 3rd, 2010 | | Social Media & SEO

While answering a series of questions regarding Social Media “defense” during a panel discussion at Blog Indiana 2009, Chris Brogan quipped that it would be some time before people will have to “weaponize” their tweets. The quote earned quite the laughter back in Augusts 2009, but with Google continuing to augment their integration into social media platforms with offerings including Caffeine, real time results, and now with their …

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The Decline of Flash? Could Apple’s iPad shape website design?

February 2nd, 2010 | | Basic SEO Tips

The Internet is increasingly becoming more mobile. The production, distribution and consumption of information is allowing mobile devices to take part. This isn’t terribly new. Companies have been offering mobile versions of websites for the last few years. However, one thing about mobile
devices, at least the famous iPhone, is the lack of flash support.

Is this a problem?

Well, it depends. The reason Apple doesn’t allow flash is so they have total control of development. A policy they’ve had forever. The dearth …

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Social Media Customer Service—To Address Concerns or Not?

February 1st, 2010 | | Social Media & SEO

Social media channels can be powerful tools for your business in a number of different ways. Notably, most businesses are seeing social media channels as a way to directly address issues with their customers, either notifying them of product updates or acting as a customer service avenue. There are a few hazards to consider before attempting this with your own business and whether the same results could be better accomplished using search engine optimization and a self-service help …

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