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Archive for February, 2010

SEO News Round Up for February 26, 2010

February 26th, 2010 | | SEO News Roundup

Whether your business is large or small, branding has become a larger factor in performing well in an SEO campaign. Google now has a larger preference for brands in search results, so it is important for you incorporate branding into your SEO strategy.  The folks at SEOmoz did a great job outlining how branding impacts an SEO campaign. Check it out!

Finding the right keywords to target is the hardest part and to be successful your keywords have to reach …

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When in Doubt, Plan Broad – a Case Study

February 24th, 2010 | | ppc vs seo, SEO Keyword Research

It’s midnight. I just got home, downed mashed potatoes and an orange and now I’m trying to pretend I’m watching a DVR recording of tonight’s White Collar while I recap the day’s case study. Mozzie and Neil start the episode with the chess-by-mail match Neil’s playing.

A real fine way to start…
The Opening
I came home late this evening because I was finishing the initial keyword research for a big corporate site. As big as corporate sites get…

And, yes, …

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3 Unforgiveable Sins of Local SEO

February 23rd, 2010 | | Local SEO

There’s a lot that SEO experts put up with. Link baiting, optimizing on competitor’s names and brands, doorway pages, tricky little dynamic search insertion ads – we roll our eyes. But there are three things, particularly in Local SEO, that will bring the wrath of the Search Industry down upon you like the Book of Revelation without the happy ending.

If you want to invite the scorn of the Search Gods and other business then by all mean perform these unforgiveable …

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SEO News Round Up for February 19, 2010

February 19th, 2010 | | SEO News Roundup

We’ve been following Search Engine Guides’ SEO series over the past couple of weeks. This week’s lesson: Everything You Need to Know About Keywords is a good start for a beginner and a nice reminder for advanced users on how to approach SEO or PPC keyword research.

Are you ready for Google Buzz? Yes, no or maybe so you may find this guide to Google Buzz on SEOptimise a great resource.  There are how tos, tools and resource guides …

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With Google Buzz, Google Forgot How They Got Where They Are Today

February 19th, 2010 | | Social Media & SEO

Google Buzz has had some incredible press about it since it was introduced just over a week ago. There was a day of euphoria quickly followed by some panning before confusion set in.

Now who knows what to make of it just yet?

As for my user experience with Buzz: it was Buzzkill once I decided to follow Pete Cashmore, Chris Brogan, and Tech Crunch. The constant influx of updates was too overwhelming …

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Make the Social Media Expansion in Search Engines Work for You

February 17th, 2010 | | Social Media & SEO

Twitter is indexed in Google, so are Facebook and LinkedIn profiles. Gmail now has Google Buzz included, ensuring ways to efficiently search through the social networks you are in. Many people initially wondered what the point of social media was. As with almost everything, wherever the people go, the advertising follows. Search engine optimization (SEO) has dealt with some user-generated content in the past and most in the industry understand the value of user-generated content, but the SEO community has …

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Using Google Alerts to Track Branding Problems

February 16th, 2010 | | Basic SEO Tips

Google Alerts are great things. They are also annoying things. Granted, I bring trouble on myself by setting copious amounts of Google alerts to track things that maybe some people don’t track. As you know, Google Alerts
were created as a way for new information to come to you, rather than you going to go find it. When Google indexes something and notices a change that centers around the keywords you select, you’ll get an email notification.

You …

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Happy Valentine’s Day from SEO Boy!

February 14th, 2010 | | SEO Boy

Yikes, it seems we’ve discovered SEO Boy’s Kryptonite! But no fear, a few green vegetables and he’ll be back up and fighting the evils of spammy SEO in no time. Here’s wishing you and the people you love a happy, indulgent day and lots of broccoli tomorrow.

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SEO News Round Up for February 12, 2010

February 12th, 2010 | | SEO News Roundup

Sometimes we all need a little help to work smarter and faster. The folks at SEOmoz helped us all out this week with their top 30 list of SEO bookmarks to save time. Take some time this week to explore the tools listed, we definitely found some new handy tools.

Justilien from Search Engine Land has a great post on how to build links, traffic and exposure for your website. Although his tactics are nothing brand new, he has …

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Google Buzz (not Yahoo!) – a Fashionably Late Social Clique

February 11th, 2010 | | Social Media & SEO

Microsoft and Yahoo! has panned them for being late to party. Pundits and experts have pointed out that it’s nothing original or new. And most everyone has come to a broad-brush general consensus that the object that has caught the new media industry’s attention is simply copied and pasted from Yahoo! Updates services with the Yahoo! Buzz name slapped over top of Facebook’s …

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