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Archive for January, 2010

Can Your Website Convert the Increased Traffic Brought On by SEO? – Part 2

January 14th, 2010 | | Conversion Optimization, Social Media & SEO

In Part 1 of my Website Conversion post I discussed how SEO will only be so valuable if the landing page isn’t set to convert the traffic. And as I wrote last week, having call-to-actions such as “Contact Us” and “Blog,” despite searchers familiarity with these terms, typically aren’t enough if one is serious about getting their traffic to convert into leads, sales, survey information…

This week I would …

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Real world SEO: Relating to your Webmaster

January 12th, 2010 | | Site Review & Analysis

You might be in a position where you have been reading or hearing about search engine optimization and you believe you need to get a handle on this right away. People are turning to the Internet for answers. Wouldn’t it be great if your website was ONE of the pages they go to and in turn hire your service, buy your product or keep coming back and hanging out for new content?

If you have a website already, you may not …

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Duplicate Content, Redirects, and Canonical Tags

January 11th, 2010 | | Information Architecture, SEO Copy Writing

Search engine optimization is based on a number of fundamentals and one of the most important fundamentals is to have organized, unique content. By organizing your content and making sure it’s unique, search engines can easily find your content and users can link to it if they find it interesting enough to mention. There are several ways to make sure your content is unique and keep your site organized, at least in the eyes of the search engines.
301 Permanent Redirects
Using …

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SEO News Round Up for January 8, 2010

January 8th, 2010 | | SEO News Roundup

January is always a time to reflect on the past year, and in this case, the past decade. Here’s a post that takes a look back over the ways SEO has transformed (and sometimes stayed the same) since 2000 – it’s great to see how far we’ve come!

We all know that content is king, but as we get into the swing of the new year, it’s important to use your content to provide searchers with value – not …

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Our Greatest Hits for December 2009

January 7th, 2010 | | Greatest Hits

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

Information architecture is not only important to web developers and end-users, but also to search engines. Drew talks about the sometimes forgotten SEO basic and how it can help sculpt search results.

It’s common to field questions from management about the …

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Can Your Website Convert the Increased Traffic Brought On by SEO? – Part 1

January 6th, 2010 | | Conversion Optimization

Nothing makes me happier than when clients ask for SEO, Blogging, Social Media and PPC for their site. The part that scares me is when the business model they seem to be using has a familiar “.com” feel to it:

1. Website
2. ?
3. Sale

My fears are typically perpetuated when their initial opening statement begins like his:

“I just had my site redesigned…”

Or more frightening:

“I know how I want my site to look and have a guy re-doing it.”

Sometimes those sites turn out …

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SEO Expectations in 2010

January 5th, 2010 | | Basic SEO Tips, Local SEO, Social Media & SEO

2010 Could shape up as a year to send SEO workers back to school. With terms such as Google Caffeine, Place Pages and the ever increasing influence of social media, SEO still remains a fluid discipline. There is no hard cover textbook, there is no sure-fire method to optimize – it’s based on several factors that change and evolve over a period of time and your success is based relative to your competition’s weakness.  Let’s take a look at how …

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Essential Internal Linking Strategies

January 4th, 2010 | | Advanced SEO Tips, Internal Linking

Even if you weren’t purposefully trying to have an internal linking strategy, you probably created one. You choose a specific way to link the pages of content on your site together using one or all of the following methods: pictures, buttons, Flash, and text to name just a few. This strategy you have implemented is important to search engine optimization; it not only helps to make your site easier to navigate (whether you be a search engine spider or a …

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