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Archive for January, 2010

SEO News Round Up for January 29, 2010

January 29th, 2010 | Jessica | SEO News Roundup

SEOmoz is continuing to develop their resource center for up-to-date SEO best practices. The latest topic, best practices for duplicate content, was called out on their blog this week. The discussion includes three of the biggest issued with duplicate content. It’s an important read for any website owner.

Make sure search engines find your website content, otherwise your SEO efforts go unrewarded. From traditional methods of discovery such as page submission to new ways tapping into social media real-time …

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High-Traffic or Long Tail Keywords – YES! and Maybe – Part II

January 28th, 2010 | Finn | Conversion Optimization, SEO Keyword Research

My favorite part of keyword research is when you find a keyword that comes straight from the “any port in the storm” school of thought. Whether it comes from an upcoming branding campaign or when you write something offhand in a blog post and it rings with a group of readers you weren’t even thinking about when you wrote the phrase.

My favorite offhand phrase to date that gets me unexpected traffic is, “Kierkegaard died a virgin.” (The great part is …

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Yellowpages and the SEO advantage

January 28th, 2010 | Eric | Basic SEO Tips

I think I almost may a yellow page sales rep cry today.

After several reschedulings and delays, I met with our yellowbook rep armed with a budget that wasn’t allowed to increase, yet had to increase our investment in the working parts of the product. The outcome I’ll describe in a bit. People ask me “Which yellow page books should I advertise in?” and the answer is not easy. Well, I can tell you, but you have to consider several factors. …

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SEO Keywords Need Background Checks

January 25th, 2010 | Drew | Basic SEO Tips, SEO Keyword Research

When starting a search engine optimization (SEO) project, or a pay-per-click (PPC) project, keyword lists are often exchanged from agency to client, as well as from client to agency. In some cases, the agency and client both treat keyword lists with more credit than they are due. Understanding the origin of the document can help in understanding both the validity and value of the information contained within, as well as how it should be used. The simple answer is …

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SEO News Round Up for January 22, 2010

January 22nd, 2010 | Jessica | SEO News Roundup

So you’ve identified which keywords are important for your website…now what? SEOMoz’s Rand Fishkin lays out a 4-step process on how to implement keyword targeting to increase conversions.

The fact that Google Analytics is free is only one of the reasons we love to use it! With new additions like virtual pageviews that let you monitor site usage down to the fields of a form, the sky is the limit on what you will be able to do to …

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Happy National Squirrel Appreciation Day!

January 21st, 2010 | Jessica | SEO Boy

Happy National Squirrel Appreciation Day! The tenacious little fluffballs don’t get much love throughout the year- but by midwinter they’re running low on stored food, and they can’t just run down to the store and pick up their own bag of sunflower seeds!

SEO Boy likes to help out however he can- and it’s so easy to be a squirrel’s superhero! Take the squirrel guard off of your …

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High-Traffic or Long Tail Keywords – YES! and Maybe – Part 1

January 21st, 2010 | Finn | SEO Copy Writing, SEO Keyword Research

The best part about the end of January for internet marketers, aside from the fact that we’re that much closer to spring, is that we get to analyze the impact of our efforts of the past year and try again.

Some things we’ll like. Some things we’ll wish we’ve done better. Some things we’ll just as soon forget.

And for some internet marketers, the end of January brings around a traditional debate:
“High-Traffic or Long Tail Keywords”
It took me a few …

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Real World SEO: The Battle of Clicks

January 19th, 2010 | Eric | Basic SEO Tips

If you’ve been reading up to this point, you’ve seen my ongoing bartering with Yellow Page Reps thus far. One can debate the merits of yellow pages in the year 2010 as a quick measure of a solid business except that Local Business Centers take pains to authorize physical businesses. One of their products is the online version of their book which is suppose to be an online authority in finding what you want.

Wait one moment.

Lets be real for a …

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SEO News Round Up for January 15, 2010

January 15th, 2010 | Jessica | SEO News Roundup

There are so many resources and ticks of the trade when it comes to SEO, so it’s important to decipher which actions can set you apart from the competition, and know how to do them well. This post from By Eric Enge from Search Engine Watch calls out two ways you can boost your SEO campaigns by using the 80/20 rule.

Link building is one of the main cornerstones of SEO, and this post explain how to use SEOquake’s add-on …

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