In these tough economic times, management are often concerned with performance, more so than in past years. If you’re new to running a search engine optimization (SEO) campaign, you may find yourself being asked questions that you don’t really know how to answer. Last week, I began writing of some aspects and data from SEO campaigns that might help you prove to management that your SEO campaign is working. If you haven’t yet read that post, please do …
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Archive for December, 2009
SEO News Round Up for December 11, 2009
December 11th, 2009 | Jessica | SEO News Roundup
Successful SEO is an ongoing process, but many times companies find it difficult to track their return on investment. Whether you are an agency or an in-house SEO, it is important to track key performance indicators to show the efficiency and impact of your campaign over time. To determine what to track, check out this helpful post from Youmoz that reviews the top 15 key performance indicators for an SEO campaign.
It is essential that you develop an SEO site …
Google Announces Real Time Search Results, Image Matching, and SSO-Themed Chrome Plugins
December 9th, 2009 | Finn | Social Media & SEO
Most companies, when they have news, products, or services that have the potential to change their industry, will “allow” bits and pieces of their story to be “leaked” in order to generate a buzz. Then those companies will spread out their news over the course of days so as to maximize the media benefit of their news.
Leave it to Google to hold an event, invite the media, be mum about the details, and then bum-rush the industry by introducing several …
Local SEO: The Low Hanging Fruit
The notion of low hanging fruit has both positive and negative connotations – except in Local SEO.
Any fruit you can grab without getting out the ladder or exerting yourself by climbing up a tree. It’s easy. It’s quick, and it’s good. Some business can’t “pay for the ladder” nor do they have the time to “climb the tree.” What if there was a way to just grab some fruit that was just within reach? Do you like analogies? I sure …
Useful Web Analytics: Proving that SEO Works (Part 1)
Search engine optimization has been a hot topic among CMOs and other marketers. SEO is something that every small, medium, and large company is trying to get into, become more advanced in, or feel like a master. A common wall that most companies will hit eventually is a demand from the top of the chain to see proof that SEO is working. If you are the sole marketer working on the SEO project or are new to the …
SEO News Round Up for December 4, 2009
December 4th, 2009 | Jessica | SEO News Roundup
- As you focus on your SEO plan for 2010, don’t forget Google may start factoring your page speed into ranking. Google webmaster tools have already added a page speed report to help you check your site’s overall performance as well as the performance of specific pages. Make sure you stay ahead of your competitors and improve your load time before the New Year.
- One of the most important elements of SEO is to increase external links to your website. Search …
Our Greatest Hits for November, 2009
December 3rd, 2009 | Jessica | Greatest Hits
The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!
Eric gives a different perspective on using subdomains for local SEO- subdomain usage doesn’t all have to be creepy blackhat SEO strategy; there are valid reasons for responsibly using them to your advantage.
Our new guest blogger, Finn, discussed a hot …
Cyber Monday Is Over, the Content Push Has Just Begun
December 2nd, 2009 | Finn | Blogging for SEO
Cyber Monday 2009 looks to finally be the day online retailers were hoping for since the tradition began. With close to a billion dollars in retail done in that one day, even with less money spent per shopper than last year, Cyber Monday is finally set to share the stage with Black Friday and usher in the start of the Holiday shopping season.
Were you one of those retailers who benefited from the day? Were your efforts targeted to only that one day? If you said, “yes,” WHY?
Real World SEO: Seasonal SEO
December 1st, 2009 | Eric | Basic SEO Tips
If you’ve been to your local supermarket you probably have noticed holiday-themed items for sale. In fact, you’ve probably seen them for several weeks now. It is a source of mild irritation for many when the day after Halloween, the rubber skulls are switched out with plastic Santa mugs. If you’re lucky, you’ll see some Thanksgiving items, but woa nelly! There’s bigger profits for the wider range of Christmas products.
So what about your site?
If your business is affected by seasons, …
Information Architecture: A Sometimes Forgotten SEO Basic
Coming from a rhetorical background, it is natural for me to analyze situations from another perspective. Information architecture can test this ability; the content of your site can be organized in endless ways, or not organized at all. Applying the correct information architecture can not only benefit usability and web development from the logic of “easy for them to navigate, easy for us to maintain,” but it can also benefit your search engine optimization.
What is Information Architecture?
You’ve probably heard the …
