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Archive for August, 2009

SEO News Round Up For August 14, 2009

August 14th, 2009 | | SEO News Roundup
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Top 5 Best Practices for Video SEO

August 13th, 2009 | | Nuts & Bolts of Optimization, Video SEO

Thanks to the powers of YouTube, internet surfers have enjoyed online videos for years. However, the evolution of Google Universal Search—specifically enabling videos to appear in SERPs— has pushed SEO optimization into a new realm of possibility. Online search marketers now need to consider optimizing video content to rank in Google. Inspired by Rand Fishkin’s SEO for Video Content, check out these top five best practices when optimizing a video for SEO.

Best Practice #1: Optimize video for keywords …

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How to Optimize and Fully Utilize Your ‘About Us’

August 12th, 2009 | | Conversion Optimization

We recently wrote an entire series of articles on how to increase your conversion rate by creating a sense of credibility for your website. Trust me, it’s a great series. I am going to continue on this theme by exploring an element of your website that can help enhance the trustworthiness of your site but it may be under utilized: your ‘About Us’ page.

People want to do business with companies/people they like and trust. Of course, you need to …

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Maximizing Local SEO Conversions with Temporary Content

August 11th, 2009 | | Local SEO

One of the advantages of working in Local SEO is that you can use the events in your community to theorize an increase or decrease in site traffic.  Of course, you need to be acutely aware of how your business site is tied to your community.

A client of mine is one of the largest HVAC companies in central Kentucky.  Their business is very weather-driven.  What that means is that once the temperatures hits 80 degrees, the phones start …

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SEO Boy’s Super Friends Interview Series: Striking the Right Findability – Heather Lutze

August 11th, 2009 | | Interviews, Podcasts

Thanks for checking out our most recent Super Friends Interview with Heather Lutze. Heather is a nationally recognized author, speaker, trainer and consultant in search engine placement, Pay Per Click (PPC), Search Engine Optimization (SEO), and Social Media Marketing. Heather is a sought after consultant who has owned Findability Group for the past ten years, and is author of the Findability Formula, the Easy, Non-Technical Approach to Search Engine Marketing.

SEO Boy authors Joe and …

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What SEO Tactics Are Most Important to the Search Engines

August 10th, 2009 | | Basic SEO Tips

SEO White Hats has a great post on 2009 search engine ranking factors that mean the most to the search engines. They got their information from the recent 2009 Advanced SEO conference in Seattle from, who else, Rand Fishkin from SEOmoz.  Below I have noted the main points on the SEO White Hats blog but also put my 2 cents in.

1. H1 title tags are far less important than what we all think. So maybe for SEO having your …

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Happy Elvis Week! Jailhouse Rock Edition

August 10th, 2009 | | SEO Boy

Happy Elvis Week! Really, when was the last time you listened to some Elvis? You should take a little time, explore your preferred MP3 provider, and download a few select tunes. Here’s quick list of essentials:

  • Suspcious Minds
  • Hound Dog
  • Too Much
  • Don’t be Cruel
  • Jailhouse Rock
  • Hard Headed Woman
  • Heartbreak Hotel
  • All Shook Up

As you can see, SEO Boy, he prefers the Jailhouse Rock area of Elvis. And PPC Hero has embraced the post-1969 comeback area of Elvis (OK, we’ll call him Vegas …

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Send Us Your Submission for an SEO Audit Podcast!

August 10th, 2009 | | Podcasts

Here at SEO Boy, we often talk about all of the individual techniques you can implement to improve your site’s search engine friendliness. It’s important to understand and implement each individual technique, but SEO is really about whole-site health. It’s enlightening to observe those distinct techniques working together to create a site that’s appealing to both your visitors and the search engines. That’s why we’re kicking off a new series: SEO Boy SEO Audit Podcasts! And we’re looking for new …

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SEO News Round Up for August 7, 2009

August 7th, 2009 | | SEO News Roundup
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Our Greatest Hits for July, 2009

August 5th, 2009 | | Greatest Hits

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

Our series about how to increase your website’s conversions by being (surprise!) trustworthy and credible was popular this month- three of our four top posts came from the series, including our most-read post. Amber explains how to avoid bad website …

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