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Archive for August, 2009

SEO News Round Up for August 28, 2009

August 28th, 2009 | | SEO News Roundup
  • Sometimes the trickiest part of implementing SEO strategies can be effectively managing your efforts. This great post on SEO project management from Lucy Langdon can help serve as a blueprint for getting –and staying – organized.
  • Every SEO knows: search engine rankings change. You can freak out, but you have to deal with it in any case. Stoney deGeyter wants to help show you how. This is a part two of a three-part series about factors that can change …
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Jumpstart Your Local SEO Campaign

August 27th, 2009 | | Local SEO

This past week members of the SEO Boy team attended the SEOmoz ProTraining Seminar in Seattle, WA. Among many impressive presentations, David Mihm gave a very valuable presentation on local search strategies. David’s presentation uncovered the importance of local search, insight into the local search algorithm, and best practices for local search strategy. This blog post will focus on the basics: the why’s and how’s of local search optimization. Keep an eye out for more advanced topics …

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What Do Email Blasts Have to Do With Local SEO?

August 25th, 2009 | | Local SEO

You’re probably wondering “what does email have to do with local SEO?” To wit you would reply “Ok, what do email blasts have to do with Local SEO?” Well, little as far as ranking, but a lot as far as branding and branding has a lot to do with Local SEO. As I mentioned before, Local SEO should not and cannot rely on regular on-page and off-page optimization techniques like SEO.  Local SEO builds off of several …

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Google Caffeine & How It Could Affect Your Rankings

August 24th, 2009 | | Crawlability

So I’m sure you’ve heard of the news by now, the new Google Caffeine is a new search engine index which includes crawling, indexing and ranking changes.  Currently Google is providing webmasters and searchers to try it out and give Google feedback.  When Google Caffeine goes officially live, the new search infrastructure will replace what exists today.

According to Search Engine Land, and Google’s blog post about Caffeine, the new infrastructure may include crawling of the web more comprehensively, determining …

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SEO News Round Up for August 21, 2009

August 21st, 2009 | | SEO News Roundup
  • If the foundation of a site isn’t solid, then all the optimization in the world may not make a difference. As Stoney deGeyter wrote earlier this week, it’s like trying to put SEO frosting on a website dung pile. Great points on the importance of site architecture, but especially check out this article for the graphic, folks.
  • Even when you implement all the right SEO changes, problems with traffic may still occur. The trick is learning to deal with them …
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Top 5 Low-Hanging Fruits for Your SEO Campaign

August 20th, 2009 | | Basic SEO Tips

Picture this… you’re pulling 12-hour workdays doing anything and everything to drive sales and marketing initiatives for a small business. As you reach your breaking point, your boss asks: “Have you heard about this thing called SEO? Well, it sounds like something we should do. Please add that to your plan… and get it started ASAP.” Can you relate? Don’t panic! Thankfully, there are some fundamental SEO practices that can make a big difference with a relatively small effort. Just …

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Craft a Great Link Request Letter in 8 Steps

August 19th, 2009 | | Link Building

We have discussed previously that you should focus on link quality rather than link quantity. This means that you need to find relevant sites with positive PageRank and eloquently request links from their site to yours. Crafting a great link request letter can help you gain those valuable links and improve your website’s PageRank.

First of all, how do you know which sites will provide high quality links that are relevant to your content? If you can answer, “yes” to …

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Local SEO Frustration: Being Where Your Community Isn’t

August 18th, 2009 | | Local SEO

Local SEO. I both love it and hate it. I like the challenge. I hate the complexity. It has tremendous rewards and has disastrous consequences.

Unlike Organic SEO, the denomination of Local SEO brings a lot more variables to the game. A lot of SEO advice winds up short. It’s more difficult because more is involved, more is at stake and you need to act fast.

So how does one screw up local SEO?

I’m glad you asked! I’d like to discuss a …

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SEO Boy’s Super Friends Interview Series: From Social Media to Bing with Shimon Sandler

August 18th, 2009 | | Interviews, Podcasts

Thanks for checking out our most recent Super Friends Interview with Shimon Sandler. For those of you who don’t know who Shimon is, I’ll give you the quick bio! Shimon is a very well known SEO blog writer and consultant in the search industry. Shimon’s internet marketing strategies have been featured on many website publications and he has written for Mediapost’s Search Insider. Shimon has worked with some very well-known clients like Wendy’s, the Warner Music …

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How Sloppy Website Coding Can Hurt Your SEO

August 17th, 2009 | | Advanced SEO Tips

When it comes to SEO, most people focus on on-site optimization, writing great page titles and meta descriptions and link building. While that’s all fantastic, it means nothing if your backend website code isn’t properly rendering in all web browsers and has errors.

Having an error in your coding can actually prevent the search engines from reading that line of code and processing it for SEO.

When the search engines come to your website, they scan or crawl your backend code …

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