Local SEO is an odd duck. It’s hard to fake. It doesn’t play by the same rules. It’s listed reviews carry unheard of clout. And to top it off, a business doesn’t need to a website to rank high. What? Yep. A business can rank in the Google Map results without anything called “page rank.”
The Power of Local SEO in Tough Economic Times
I have a story. The knob on my clothes dryer broke off and because I couldn’t download a …
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Recently, Facebook announced they would be accepting usernames for all account holders as a way to direct more of your friends and family members to your Facebook page. Once you set your username, your new Facebook URL will look identical to: www.facebook.com/username.
The new usernames are currently only for Pages and Profiles, not for group or event pages. Also, once you set your new username, you can not go back and change it, so make sure it’s the …
In the last few weeks I’ve seen a lot of no-no’s when it comes to Twitter. I’ve seen a CEO make idle threats at former employees, I’ve seen a tweet about ones visit to the restroom, and I’ve even seen what I am sure to be confidential corporate information tweeted by a CMO. I’ve even seen an account removed entirely—it’s been a bad month. Now, of course there’s no reason to disregard Twitter as an amazing marketing and social media …
Honesty is the best policy. I thought I would start this article off with an unshakable truth that is also a tried-and-true cliche. When optimizing your website for higher rankings and visibility in the search engines, you should adhere to this golden rule. Why? Using deceptive SEO tactics may seem like a good way to game the system but cheaters never win.
These “edgy” …
We have been conducting a series of interviews with SEO experts who we think are awesome. The format of these interviews have been in podcast or via email. Today, we will share some wisdom from Tom Schmitz of Portent Interactive. First, allow us to tell you a little bit about Tom:
Tom Schmitz is a SEO and social media strategist for Portent Interactive, an
Internet Marketing agency whose clients include AdAge, Attachmate and Trump
University. He began marketing on the …
Search Engine Optimization as a whole has certain methods and measurements that are understood to measure success. For years, it’s been PageRank. PageRank was a measure of a website’s importance by way of how many authoritative sites linked to it. But what about its importance in Local SEO?
This rank created whole employment positions of “link builders” and sites called “link farms.” Exploitations were found. Site bannings commenced. PageRank became this precious commodity like spices of the East Indies. If your site …
Last week, everyone was talking about the PageRank sculpting change within Google. First off, the SEO definition of PageRank sculpting is basically telling the search engines which pages of your site to value more over others, by adding in nofollow tags (among other things) on pages that are of lesser value. Using nofollow tags will tell Google not to transfer any high PageRank from one page to another page. With this tactic, Google and the other search engines …
So… when was the last time you busted out a yoyo and did the Walk the Dog, Around the World, or perhaps Buddha’s Revenge? I’m going to guess it’s been a while since you even attempted any of these awesome yoyo tricks. Well, there’s no better time than now to get crackin’ because today is National YoYo Day!
Yoing can be very beneficial: improves hand-eye coordination, relieves stress, and it’s great for entertaining at parties!
As you can see, SEO …
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