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Archive for June, 2009

How Local SEO Can Undo 10 Years of e-Commerce

June 16th, 2009 | | Local SEO

Local SEO is an odd duck. It’s hard to fake. It doesn’t play by the same rules. It’s listed reviews carry unheard of clout. And to top it off, a business doesn’t need to a website to rank high. What? Yep. A business can rank in the Google Map results without anything called “page rank.”

The Power of Local SEO in Tough Economic Times

I have a story. The knob on my clothes dryer broke off and because I couldn’t download a …

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Why You Should Set Your Facebook Username Now

June 15th, 2009 | | Social Media & SEO

Recently, Facebook announced they would be accepting usernames for all account holders as a way to direct more of your friends and family members to your Facebook page. Once you set your username, your new Facebook URL will look identical to:  www.facebook.com/username.

The new usernames are currently only for Pages and Profiles, not for group or event pages. Also, once you set your new username, you can not go back and change it, so make sure it’s the …

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SEO News Round Up for June 12, 2009

June 12th, 2009 | | SEO News Roundup
  • Pay-for-Performance is more of a PPC term than SEO. However, the guys over at Search Engine Land are questioning whether SEO agencies should switch from a “dollars for hours” payment model to pay for performance?  Would SEO people aspire to work harder for their clients? They question how SEO could become an accountable marketing channel without limitations on fixed rate contracts.
  • With 35 Sphinns and 33 responses, this article must be good! Matt Leonard at Search Engine Journal has written …
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To Tweet Or Not To Tweet, And How…

June 11th, 2009 | | Reputation Management, SEO Management, Social Media & SEO

In the last few weeks I’ve seen a lot of no-no’s when it comes to Twitter. I’ve seen a CEO make idle threats at former employees, I’ve seen a tweet about ones visit to the restroom, and I’ve even seen what I am sure to be confidential corporate information tweeted by a CMO. I’ve even seen an account removed entirely—it’s been a bad month. Now, of course there’s no reason to disregard Twitter as an amazing marketing and social media …

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Honesty is the Best Policy When It Comes to SEO

June 10th, 2009 | | Basic SEO Tips

Honesty is the best policy. I thought I would start this article off with an unshakable truth that is also a tried-and-true cliche. When optimizing your website for higher rankings and visibility in the search engines, you should adhere to this golden rule. Why? Using deceptive SEO tactics may seem like a good way to game the system but cheaters never win.

drschwarzerhut

These “edgy” …

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SEO Boy’s Super Friends Interview Series with Tom Schmitz of Portent Interactive

June 10th, 2009 | | Interviews, Nuts & Bolts of Optimization

We have been conducting a series of interviews with SEO experts who we think are awesome. The format of these interviews have been in podcast or via email. Today, we will share some wisdom from Tom Schmitz of Portent Interactive. First, allow us to tell you a little bit  about Tom:

Tom Schmitz is a SEO and social media strategist for Portent Interactive, an
Internet Marketing agency whose clients include AdAge, Attachmate and Trump
University. He began marketing on the …

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Does PageRank Matter for Local SEO?

June 9th, 2009 | | Local SEO

Search Engine Optimization as a whole has certain methods and measurements that are understood to measure success.  For years, it’s been PageRank.  PageRank was a measure of a website’s importance by way of how many authoritative sites linked to it.   But what about its importance in Local SEO?

This rank created whole employment positions of “link builders” and sites called “link farms.” Exploitations were found.  Site bannings commenced.  PageRank became this precious commodity like spices of the East Indies.  If your site …

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What Everyone Is Talking About with the PageRank Sculpting Change

June 8th, 2009 | | Information Architecture

Last week, everyone was talking about the PageRank sculpting change within Google.  First off, the SEO definition of PageRank sculpting is basically telling the search engines which pages of your site to value more over others, by adding in nofollow tags (among other things) on pages that are of lesser value.  Using nofollow tags will tell Google not to transfer any high PageRank from one page to another page.  With this tactic, Google and the other search engines …

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Happy National YoYo Day!

June 6th, 2009 | | SEO Boy

So… when was the last time you busted out a yoyo and did the Walk the Dog, Around the World, or perhaps Buddha’s Revenge? I’m going to guess it’s been a  while since you even attempted any of these awesome yoyo tricks. Well, there’s no better time than now to get crackin’ because today is National YoYo Day!

Yoing can be very beneficial: improves hand-eye coordination, relieves stress, and it’s great for entertaining at parties!

As you can see, SEO …

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SEO News Round Up for June 5, 2009

June 5th, 2009 | | SEO News Roundup
  • Can commenting on blog posts be useful to your link-building and traffic driving efforts? Brian Clark at Copyblogger says yes, if you do it right…but if you do it wrong, you’re just wasting everyone’s time and energy. Find out how to create comments that will be useful to you and to readers.
  • Fantastic, your brand is representing itself well on the social media front! But…what if something goes wrong? Website won’t cooperate. Product …
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