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Archive for June, 2009

Some Tips to Keep Your Website Copy Updated and Relevant

June 30th, 2009 | | SEO Copy Writing

Content is what Search Engines want to index, sort and bring to the searchers. Relevant content is desired by all who want their site to be a stopping point in the daily life of the internet. But there is content that can actually harm your site or business if you are not careful to implement a few guidelines.

1. Review factual content to make sure it’s still correct and valid

The last thing you want to be known for is being …

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Does Setting Priority & Frequency in Your Sitemap Help Increase Rankings?

June 29th, 2009 | | Advanced SEO Tips

Any professional SEO’er should submit an XML sitemap for each of their clients. A sitemap is like writing out directions for the search engines on how to crawl your pages. Sure, the search engines can find all the pages on their own, but with clear directions, they’ll be able to find and crawl more pages faster and easier.

Within your XML sitemap, you can set priority levels and frequency levels for each page of your site. The debate is, whether or …

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SEO News Round Up for June 26, 2009

June 26th, 2009 | | SEO News Roundup
  • According to Search Marketing for Non Profits, Google can now crawl javascript links like the ‘onClick’ function. These links in JavaScript were previously invisible to Google. And now some are using JS to deliver paid links that don’t violate Google’s guidelines even.
  • From Search Engine Land, Google is now truncating URL’s in the SERPS in order to present results in a more easy to read format. Could this change hurt your chances of receiving that user’s click if …
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How to Make Your Branding and SEO Efforts Work Together

June 25th, 2009 | | Search Behavior, SEO Keyword Research, SEO Management

Marketing departments have been laboring over and tweaking branding strategies for a lot longer than they’ve been looking to SEO for exposure on the web. So, despite SEO being an effective branding tool, there are often some conflicts to work out before you can get your branding and SEO strategies working together effectively.

A long time ago, in a far away place, I worked with an international medical service client that was just getting started with SEO. Lucky us, they …

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Monitor Your Social Media Initiatives with Trackable Shortened URLs

June 24th, 2009 | | Social Media & SEO

With the rise of social media comes the truncation of communcation. Our interactions with individuals continues to get smaller and smaller. Now with Twitter being all the rage (and rightly so), our interactions (at least via Twitter) are limited to 140 characters. This doesn’t give us a lot of space to say what we have to say. So, when you include a link in your Tweets, it needs to be as short as possible.  So, I thought I’d …

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Local SEO: How to rank higher in Google Maps

June 23rd, 2009 | | Local SEO

In my previous local SEO post, I mentioned how local businesses can gain previous ground back from e-commerce. What’s simply mind boggling is that this can be done without even having a website.

When conducting a local search  you may get that Google Maps block that shows where you can probably find whatever it is you’re looking for … usually. What should pique your curiosity is that these results don’t mirror the regular Google Natural Search Results. To further …

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13 SEO Tactics To Achieve “SEO Gold”.

June 22nd, 2009 | | Basic SEO Tips

Recently, I performed an SEO audit for a potential client. I took a couple of days and scanned through their website, meta data, back end code, etc. to find any improvements he could make to increase rankings and traffic. After coming up with a rather large list I had a call with the client to discuss all of his options.

During the call I presented numerous recommendations for our SEO campaign but the problem I ran into was that the client …

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SEO News Round Up for June 19, 2009

June 19th, 2009 | | SEO News Roundup
  • Obviously we have to mention the resolution to the past weeks’ uncertainty about PageRank sculpting via nofollow. Probably not what you want to hear, but at least there’s useful advice about current best practices from Rand at SEOMoz.
  • Are you (or your clients) reluctant to deal with creating & maintaining social media accounts? It may seem like a lot of work, but Mike Moran at Search Engine Guide makes some interesting points about …
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The Power of Twitter: Iranian Election as a Case Study in Crisis Communication

June 18th, 2009 | | Reputation Management, Social Media & SEO

Twitter can improve your SEO, Twitter can be an amazing branding tool, but now Twitter is affecting international relations and helping mold the course of political history. If you’re still wondering if Twitter has the power to function as a valuable marketing tool, well, then talk to the U.S. State Department.

The protests and demonstrations after last Friday’s Iranian election are playing out in real-time on Twitter, even despite government filters and media restrictions. Even the candidates …

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These Easily Neglected Tactics Can Hurt Your SEO

June 17th, 2009 | | Basic SEO Tips

Last week I discussed deceptive SEO tactics. These are ways to optimize your website with the purpose of tricking the search engines for higher rankings. We determined that honesty is the policy in everyday life and your SEO plan.  Today, I will focus on the other side of the negative SEO coin: tactics that are not outright deceptive, they’re just neglectful. These neglectful website design elements may not get your site banned from the search engines like …

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