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Archive for May, 2009

Creating SEO Pricing That’s Right For Your Business

May 20th, 2009 | | Pricing Models for SEO, SEO Management

We’ve talked about pay-for-performance, hourly consulting pricing, project pricing, profit-sharing and retainer agreements. Now it’s time to wrap up our pricing series with the final, and most common pricing model that combines all these very different pricing models into one, highly functional hybrid. It’s what I like to call The Combo Platter. This is what you’ll see with almost every professional SEO agreement and offers the most flexibility and tailoring for your budget and your …

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Don’t Get Sucked Into the SEO Link Farm Technique

May 19th, 2009 | | Link Building

Several of my SEO clients recently have mentioned they receive emails from companies in sometimes foreign countries that “guarantee” 1000 inbound links to my client’s site for a very low, flat fee. The email goes something like this:

“Hi, I recently visited your website. I added a link to your site from mine. A link to my site from yours would be highly beneficial.”

The unfortunate thing is that these companies are not new, and this kind of thing has been going …

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From Meta Keywords to PageRank: Discover 3 Myths of SEO

May 18th, 2009 | | Basic SEO Tips

Search Engine Optimization can be compared easily to a religion. There are rules, there are expectations, there are practices and there are teachings. Like a new convert there are myths that should be dispelled about your new found faith that you thought was truth, but in fact are just not true. Now SEO is a funny practice, in general, because it is through testing and observing that we can draw conclusions of how the Great Algorithm behaves.

There are a few …

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SEO News Round Up for May 15, 2009

May 15th, 2009 | | SEO News Roundup
  • It’s been a couple of months since canonical tag functionality was announced- have you gotten comfortable with using them to prevent duplicate-content-monsters from ravaging your SEO efforts?  ASK Enquiro offers a list of useful “need to knows” about using canonical tags effectively.
  • I kind of feel this disconnect from and ambivalence about social media. I try to notice those who use it intelligently & innovatively. But I can’t help but notice people who use it to tell me what their …
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How to Find and Optimize Backlinks to Your Site

May 15th, 2009 | | Link Building

As I am sure you know (or I hope you know!), link building is essential to any successful SEO campaign. However, how do you gauge the results of your link building efforts thus far, how do you know which sites are linking back to yours, and how do you know if these links have been optimized to get the most link juice possible? All good questions!

There are a few ways to locate these backlinks to your site. Here they are:

Google …

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SEO Boy Celebrates National Bike-to-Work Day

May 15th, 2009 | | SEO Boy

Two wheels, a helmet and a super hero.  No, it’s not my new pitch for a sitcom – it’s SEO Boy celebrating National Bike-to-Work Day!  Whether you realized it or not, every year on the 3rd Friday of May, bicyclists all over the US pull out their Schwinns, Huffys and Mongooses to pedal their way to work.

Our fearless hero has joined the masses of cycling enthusiasts on this most joyous of days.  One might say SEO …

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Recap of This Week’s Flurry of Changes in Google Search

May 14th, 2009 | | Search Behavior

My sincere hope for all of you is that not all of this week’s Google search updates went by without notice.  But if that is the case, then you’re in luck!  Several significant things happened this week – nearly all of which stemmed from Google’s Searchology 2009 event.  Searchology is a yearly event put together by Google to announce progress and new features.  In addition to those announcements, Google also pushed a major revamp of Webmaster Tools live, too.

Searchology …

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Ditching the Toll-Free Number for Local SEO

May 12th, 2009 | | Local SEO

Toll-Free numbers have been a boon for marketing agencies for years.  They are cheap, trackable and highly tantalizing for customers to use.  However, in the realm of Local SEO, making toll-free numbers available on your site may hinder your positioning.

Local SEO is for Locals

Great pains are made for Search Engines to keep their content relevant for searchers and keep spammers and junk sites out of the search results.  Whereas the Search Engines had been about worldwide/nationwide results, the last few years has seen …

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SEO Pricing Works: Monthly Retainers Inspire Long-Term Growth

May 12th, 2009 | | Pricing Models for SEO, SEO Management

I went for an oil change today and, just like every time I go to have any vehicle maintenance done, I find myself childishly fearful of the moment I am summoned to pay the tab and collect my car. What are the hidden charges, extra fees and unexpected additions that no one bothered to consult me about? I’ve actually become so frustrated with these situations that I morph into the customer you don’t want to be in line behind—I have …

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Why I Think Blogging Is the Best Form of Link Building

May 11th, 2009 | | Blogging for SEO

Of all the potential methods for building links, I feel that blogging is the most powerful link building strategy today.  Let’s face it, link building is hard work. But like most tasks that are difficult, the rewards are great.  For those of you who do not know, link building is an SEO tactic that involves finding relevant web pages and through a number of methods – getting them to link back to your website.  Not only do you have …

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