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Archive for April, 2009

4 Ways to Keep the Big Picture in Mind with SEO

April 7th, 2009 | | Analytics, Conversion Optimization

If you’ve ever been in a seminar with hyper excited SEO experts, there is usually a feeling that comes over the audience.  This feeling is one of discouragement and just being overwhelmed.  Usually it’s because there’s a huge hole of knowledge that the crowd thinks they can’t understand and the game is already over.  It doesn’t have to be that way.

Here are some things to keep in mind when you proceed with your avenues of SEO.

1. Don’t Over Analyze

Numbers are fun, …

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Free Technology Webinars for Small Businesses and Non-Profits

April 7th, 2009 | | SEO Boy

On Wednesday, April 8 (tomorrow!), the president and CEO of Hanapin Marketing (the publisher of PPC Hero and SEO Boy) will present during the first of the Talking Tech series of webinars sponsored by FormSpring, an Indianapolis-based company that allows its users to easily create HTML contact forms online.

The Talking Tech series of webinars were developed in order to allow technology industry innovators to offer business, non-profit, education, and government leaders technology tips …

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Pay-for-Performance: SEO Pricing That Goes After Results

April 7th, 2009 | | Pricing Models for SEO, SEO Management

First of all, to all those who followed the NCAA Tournament, filled out brackets and forked over your five dollars to the office pool, sorry you lost your money or respect…unless, that is, you had the knowledge and forethought to pick University of North Carolina! For that elite bunch, spend your winnings wisely.

If SEO was a like the many office and family NCAA pools, the ones who picked UNC to win would be like SEOs who achieved the results they …

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Our Greatest Hits for March, 2009

April 6th, 2009 | | Greatest Hits

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

Pagination: it’s a great way to make your site user-friendly (especially if you have a lot of content), but some pagination methods are utterly SEO-unfriendly and will make your rakings disappear.  Learn how to paginate your site in a way …

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Everyone Say Happy Birthday to the Twinkie!

April 6th, 2009 | | SEO Boy

It was this day all the way back in 1930 that the infamous Twinkie was born. Some people celebrate Christmas, others may be looking forward to Easter – but SEO Boy is a fan of Twinkies. And when you love Twinkies, April 6th is an important day on the calendar!

So, all of you out there in SEO land who may or may not be on the Twinkie-train, this pic’s for you…


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The Differences Between Meta NoIndex, NoFollow and Robots.txt File

April 6th, 2009 | | Crawlability

A few weeks ago SEO Zombie wrote an interesting post on the flow of internal link juice.  The post itself goes into ways to prevent duplicate content issues on your blog if you’re running WordPress. However, what I found most helpful was the explanation from Matt Cutts on the differences between the NoIndex tag, NoFollow tag and the Robots.txt file. So if you’re confused at all about what the three of these do and when you need to …

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RSS Feed

April 4th, 2009 | | RSS

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Don’t know what RSS is? You might want to get our articles delivered via email or read our short tutorial on RSS.

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SEO News Roundup for April 3, 2009

April 3rd, 2009 | | SEO News Roundup
  • Have you every tried optimizing page titles for a singular and plural version for a target keyword? This task can be tricky, but this page title optimization post from Search Engine Land provides some strategies to tastefully squeeze both versions into character-constrained page titles.
  • Google is placing more focus on Local Search Optimization when it comes to organic rankings. With this latest move, we will see more and more organic traffic shifting to Google maps. This post from Search …
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The Importance of Using Silos in Your SEO Strategy

April 1st, 2009 | | Advanced SEO Tips


Today, I would like to discuss silos and how they can improve your search engine optimization strategy. No, I don’t mean silos that you would find on a farm. As we know, search engines (and people!) want information to be structured in a logical, easy-to-follow manner that can be reviewed and interpreted efficiently. By implementing silos in your SEO strategy you are creating a system that will be search …

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SEO Boy’s Super Friends Interview Series: Approachable Reputation Management – Dan Hall

April 1st, 2009 | | Interviews, Podcasts

Welcome to the inaugural post of SEO Boy’s Super Friends Interview Series! The SEO Boy crew has set out to interview the best and brightest SEO specialists from around the country. Today’s Super Friend Interview features Dan Hall, a social media strategist with the Washington National Guard. Dan is intimately familiar with the in’s and out’s of online reputation management, an important component of any holistic SEO strategy. Dan previously worked for Visible Technologies, a …

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