Welcome to SEO Boy, the authority on search engine optimization -- how to articles, industry news, insider tips, and more! If you like what you see, you can receive free and daily updates via email or RSS.

Archive for April, 2009

Praise and a Brief Critique of Search Engine People’s New WordPress Plugin

April 30th, 2009 | | Blogging for SEO, Internal Linking

I’ve been reading the Search Engine People blog for some time now, but today was the first time I’ve ever noticed them offering any kind of tool, plugin, what-have-you.  If it is in fact their first foray into the world of plugins, they certainly are making a splash!  At 52 Sphinns and 54 ReTweets, I’d say they’ve struck a cord with SEOs.  Their new tool is called the “WordPress Blog Link & Traffic Analysis Plugin.”  Once loaded into …

Read Full Article Read Full Article  |  Comments 2 Comments  

Tracking Visitors Between 2 Websites in Google Analytics

April 29th, 2009 | | Advanced SEO Tips

Recently, we encountered a tracking issue with a client’s website.  What was the problem? Tracking visitors between multiple websites in Google Analytics. So, I thought I’d share the the problem and solution with you, just in case you ever have the same issue.

The website in question has a unique purchasing process that makes it difficult to complete the sales funnel in Google Analytics. This means we were having trouble attributing sales to specific keywords.

Why were we having this problem? …

Read Full Article Read Full Article  |  Comments 3 Comments  

SEO Boy’s Super Friends Interview Series: SEO Abroad, Content Licensing and More with Rand Fishkin

April 29th, 2009 | | Advanced SEO Tips, Interviews, Podcasts

Thanks for joining us for the newest installment of SEO Boy’s Super Friends Interview Series! Today we are delighted to chat with The Wizard of Moz himself, Rand Fishkin! Rand is the brains behind SEOmoz, one of the most respected SEO resources and communities in the world. Rand is also a well-traveled speaker, and just recently returned from engagements at the Reykjavik Internet Marketing Conference and SMX Sydney.

SEO Boy authors John and Carrie spoke with Rand about the evolution …

Read Full Article Read Full Article  |  Comments Comments  

My 2 Cents on Twitter and SEO

April 28th, 2009 | | Social Media & SEO

Even though it’s only a couple of years old, Twitter’s popularity is apparent. From hosting and attending TweetUps to Tweetspam, it’s a force unto itself. But there’s a problem: What do you do with it?

No-Follow Tags

Links from Twitter to your web page won’t pass link juice, so look elsewhere for linkbuilding.

Fluffity Puffity Fluff

Micro-blogging can really lend itself to a lot of unimportant or self-important posts that can really dilute your message. Some may argue that it ads a human element, …

Read Full Article Read Full Article  |  Comments Comments  

SEO PRICING BULLETIN: Coke Pushes for Pay-for-Performance Model

April 28th, 2009 | | Pricing Models for SEO, SEO Management

Just a couple weeks ago I talked about a pay-for-performance pricing model for SEO, and now we have a powerhouse of the consumer products industry pushing ad agencies to adopt this value-based pricing model—now. Coke has announced that it will push the advertising industry to adopt value based pricing models as a standard practice. And, this call-to-action is likely to force a change in SEO and online marketing pricing models quickly.

The argument made by Coke, and supported …

Read Full Article Read Full Article  |  Comments 4 Comments  

ShoeMoney SEO Marketing Tools Worth Buying

April 27th, 2009 | | Advanced SEO Tips

We recently started using the Shoemoney SEO marketing tools.  A lot of SEO companies have these tools that help SEO advertisers learn more about their competitors, PageRank, keyword density and so on. But after trying Shoemoney’s SEO tools, I find that his is very cool and incredibly useful.

And by the way, no, ShoeMoney is NOT paying me to write this post. I am writing it purely because I like the tools.  So in this post I’ll go over a …

Read Full Article Read Full Article  |  Comments Comments  

SEO News Round Up for April 24, 2009

April 24th, 2009 | | SEO News Roundup
  • We have been discuss content creation recently so it is only fitting that we like a recent article by Jennifer Slegg about creating new hot content for trending topics. Great! So, how do you find these new hot trending topics? Jennifer provides a series of methods for monitoring your market and getting the scoop on writing great content.
  • Do pages on your site have two types of link juice? Can a page have excess link juice? Justin at SEO Zombie …
Read Full Article Read Full Article  |  Comments Comments  

Want to Position Yourself as an Expert and Drive Traffic to Your Site? Here’s How!

April 23rd, 2009 | | Advanced SEO Tips

There are a number of websites that focus on user-generated content and you should take full advantage of these opportunities. Article submission and alternative content distribution can have a plethora of benefits for your SEO campaign and your website.

First, let’s discuss the benefits of article submission and then we’ll discuss which websites accept articles.

Positioning yourself as a thought-leader

If you want to position yourself as a thought-leader in your field, you need to get exposure. You also need to create content …

Read Full Article Read Full Article  |  Comments Comments  

Optimize Your SEO Campaign for Navigational Searches

April 21st, 2009 | | Basic SEO Tips, Usability

In my last post, I mentioned how title tags should include the URL and company name.  Those tactics are the fundamentals of on-page optimization.  But every SEO action item, even the fundamentals, have deeper layers of targeting and segmentation.  Today’s post will dive a little deeper into how those fundamentals can target a specific segment of users by optimizing for Navigational Searches.

What Navigational Searches Are

Navigational Searches are when a company name or URL is typed into …

Read Full Article Read Full Article  |  Comments Comments  

SEO Project-Based Pricing Risks vs. Rewards

April 21st, 2009 | | Pricing Models for SEO, SEO Management

I hate doing dishes—much more than the average person. If I do dishes, I will purposely drag my feet, taking three times as long as my husband. My laboring delay is partly for pity and partly hoping for any excuse to abandon the task to arise. And with a new baby, it’s often just a matter of a few minutes until I am rescued by screams or whimpers. My husband, a sports fanatic, would say that I struggle mightily with …

Read Full Article Read Full Article  |  Comments Comments