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Archive for March, 2009

Conversion Optimization, What? You Mean SEO Isn’t Just About Keywords?

March 6th, 2009 | | Conversion Optimization, Usability

During conversations I’ve had recently, there’s been a recurring theme: Conversion Optimization is really important for SEO success. It’s easy to get lost in the minutia of on-page optimization, always looking for the next keyword to tweak or piece of content to write. But I’d like to remind everyone (including myself) why this is called the Search Engine Marketing industry. Marketing, as defined by Princeton’s Wordnet, is “the commercial processes involved in promoting and selling …

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4 Things to Know About Behavioral SEO

March 3rd, 2009 | | Search Behavior

Behavioral SEO is something that will shake up a lot of current SEO practices.  Those who are watching the change closely will be able to maneuver quicker, those who don’t will find oodles of frustration.

Behavioral SEO to me was one of those things that you know is going to happen, but the implementation would drag and maybe – just maybe - it would start up by the time I retire.  Currently, it’s in the ad networks like Yahoo, and …

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What is Pagination and How Does it Affect SEO?

March 2nd, 2009 | | SEO Management, Usability

What is pagination?

Pagination is a way of organizing or numbering a lot of data within a webpage to make it more manageable and user friendly.  For example, if you go to nike.com and type in ‘shox’, you could potentially get one webpage with hundreds of Nike shox all on one page. However Nike uses pagination, which allows the user to view 30 or so shox per page within 10 different pages.  (see screen shot below)…

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Happy Birthday Dr. Suess!

March 2nd, 2009 | | SEO Boy

SEO Boy would like to send out a huge “Happy Birthday!” to the late, great Dr. Suess.  Today, March 2nd, would mark Theodor’s (his real name) 105th birthday.

To commemorate this most fantastic of occasions, SEO Boy has gone all out and dressed up as SEO Thing 1 and SEO Thing 2.  Enjoy!

SEO Boy - Happy Birthday Dr. Suess

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