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Archive for March, 2009

Practice Makes Perfect: A List of Elements to Test on Your Website

March 20th, 2009 | | Conversion Optimization

Lately, we’ve been writing on conversion optimization. As I’ve said before, you can expertly implement all of the advanced SEO strategies you can think of, but if your site isn’t providing a great user experience and grabbing your audience’s attention, you are doing yourself a disservice. How do you know if you are providing a good user experience? Start testing each element of your landing page and/or website!

Every aspect of your website/landing page has the potential to …

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SEO for Dummies: What It Is and Why It Affects You

March 17th, 2009 | | Basic SEO Tips

SEO concepts shouldn’t be intimidating to understand.  Using the right analogy not only boils down unknown concepts, but it can also keep driving home the main point.  This post is aimed to unveil the shroud of SEO concepts that keep business owners and executives in the dark.

For the analogy to work, I am going to introduce concepts that you may or may not be aware of and partner them with common objects or people.  What is neat about analogies is …

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Too Much On-Site Optimization? Say Whaaat?

March 17th, 2009 | | Basic SEO Tips, Link Building

Is there such a thing as too much on-site SEO? Apparently Justin from SEO Zombie thinks so. He writes about how SEOs can spend so many hours optimizing their site with little tweaks here and there hoping to see their organic traffic and rankings increase. The truth is, you need links first, says Justin.

Develop your content, add some keywords and meta data, then stop he says. Build up your links, then when you have …

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SEO News Round Up for March 13, 2009

March 13th, 2009 | | SEO News Roundup
  • Link building can be a trying and time consuming process for any SEO. This post from Search Engine Land discusses some of their tried-and-true strategies for indentifying traffic-driving and relevant niche directories for a site.
  • Are you having trouble understanding the intent of 301 redirects? Want to know some new tidbits about how Google treats nofollows from authority sites? Get answers to these questions by watching Matt Cutts’ latest short videos on these topics.
  • You’ve heard of the nofollow, …
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SEO and Conversion Optimization: How to Use Data and Testing to Improve Conversion Rates

March 13th, 2009 | | Analytics, Conversion Optimization

Last week I got the SEO conversion optimization ball rolling by talking about how user experience affects conversion rates. As promised, today is the sequel – part 2, if you will. Still open for discussion are the topics of making data driven decisions to increase conversions and revenue and the ever popular subject of testing.

Making Data Driven Decisions

When managing a search engine optimization campaign, your web analytics data is of extreme importance. Without it, you’re …

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Getting People To Your Site is Useless If You Don’t Engage Them Quickly!

March 11th, 2009 | | Conversion Optimization

There is no set rule as to how long your website has to make a connection with a user. The time span for optimal engagement ranges from about 4 seconds to about 10 seconds. Regardless of how many seconds it takes to evoke a response, let’s just put it this way: your website has only a few precious seconds to convince the user that they have arrived at the right place and that they should stay.

Why are web …

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3 Quick Tips for Improving Your Site Architecture for SEO

March 11th, 2009 | | Crawlability, Information Architecture

SEO Architecture isn’t a trick or slick method to get more visitors.  It’s actually good for both search engines and visitors in a win-win situation that is actually surprising.

When I talk to business owners about SEO options and tips, this is the one topic that makes them uncomfortable, squirmy and withdrawn.  One day I’ll just stop them and say “Ok, what? What is it? What’s wrong? Why are you edging to the door?”  I would expect that reaction from …

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Ugly 404 Pages: How to Find Them on Your Site & Why They Should be Removed ASAP

March 9th, 2009 | | Crawlability

What is a 404 page?

The dreaded 404 error pages are not only annoying to users and create a bad experience, but they’re also not good for the search engines and crawlability of your site either.  The 404 or Not Found error message is an HTTP response code that says the client was able to communicate with the server but the server could not find what was requested, or it was configured not to fulfill the request….

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Multiple Conversion Points On a Website Isn’t Bad As Long as They All Work

March 6th, 2009 | | Conversion Optimization

Not all conversion points on a website are created equal. Sure, numerous sites have a clear-as-day conversion path from initial click to desired action, and that’s great. However, what do you do with a website that needs mulitple conversion points and each one speaks to a different user intent? Simple, you treat each one differently and optimize accordingly to give each user what they want.

As my cohort John mentioned earlier today, SEO is not just about keywords: it also about …

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SEO News Round Up for March 6, 2009

March 6th, 2009 | | SEO News Roundup
  • It’s content like this that keeps us (and thousands of others) coming back to SEOmoz.  Rand’s list of 12 mistakes SEO newcomers make is not only accurate, but educational.  Each point offers a solution to the mistake – this is a must read!
  • Are you blogging for a local business?  If so, check out this list of regional blog directories at HyperlocalBlogger.  This list is intended to grow – so if you know of a directory for your area, …
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