Lately, we’ve been writing on conversion optimization. As I’ve said before, you can expertly implement all of the advanced SEO strategies you can think of, but if your site isn’t providing a great user experience and grabbing your audience’s attention, you are doing yourself a disservice. How do you know if you are providing a good user experience? Start testing each element of your landing page and/or website!
Every aspect of your website/landing page has the potential to …
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SEO concepts shouldn’t be intimidating to understand. Using the right analogy not only boils down unknown concepts, but it can also keep driving home the main point. This post is aimed to unveil the shroud of SEO concepts that keep business owners and executives in the dark.
For the analogy to work, I am going to introduce concepts that you may or may not be aware of and partner them with common objects or people. What is neat about analogies is …
Is there such a thing as too much on-site SEO? Apparently Justin from SEO Zombie thinks so. He writes about how SEOs can spend so many hours optimizing their site with little tweaks here and there hoping to see their organic traffic and rankings increase. The truth is, you need links first, says Justin.
Develop your content, add some keywords and meta data, then stop he says. Build up your links, then when you have …
Last week I got the SEO conversion optimization ball rolling by talking about how user experience affects conversion rates. As promised, today is the sequel – part 2, if you will. Still open for discussion are the topics of making data driven decisions to increase conversions and revenue and the ever popular subject of testing.
Making Data Driven Decisions
When managing a search engine optimization campaign, your web analytics data is of extreme importance. Without it, you’re …
There is no set rule as to how long your website has to make a connection with a user. The time span for optimal engagement ranges from about 4 seconds to about 10 seconds. Regardless of how many seconds it takes to evoke a response, let’s just put it this way: your website has only a few precious seconds to convince the user that they have arrived at the right place and that they should stay.
Why are web …
SEO Architecture isn’t a trick or slick method to get more visitors. It’s actually good for both search engines and visitors in a win-win situation that is actually surprising.
When I talk to business owners about SEO options and tips, this is the one topic that makes them uncomfortable, squirmy and withdrawn. One day I’ll just stop them and say “Ok, what? What is it? What’s wrong? Why are you edging to the door?” I would expect that reaction from …
What is a 404 page?
The dreaded 404 error pages are not only annoying to users and create a bad experience, but they’re also not good for the search engines and crawlability of your site either. The 404 or Not Found error message is an HTTP response code that says the client was able to communicate with the server but the server could not find what was requested, or it was configured not to fulfill the request….
Not all conversion points on a website are created equal. Sure, numerous sites have a clear-as-day conversion path from initial click to desired action, and that’s great. However, what do you do with a website that needs mulitple conversion points and each one speaks to a different user intent? Simple, you treat each one differently and optimize accordingly to give each user what they want.
As my cohort John mentioned earlier today, SEO is not just about keywords: it also about …
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