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Archive for February, 2009

How to Set Up Basic Lead Tracking Goals for Your SEO Campaign in Google Analytics

February 16th, 2009 | | Analytics

Last week I wrote a post on how to go about getting reporting information on your organic traffic and leads using Google Analytics. Today I’ll show you the basics on how to actually set up those lead tracking goals so you can determine where your leads are coming from and how many you generate at any given time.

When you login to Google Analytics, instead of clicking on ‘view reports’ click on the ‘edit’ link under the actions column to …

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Happy Valentine’s Day From SEO Boy!

February 14th, 2009 | | SEO Boy

SEO Boy is calling out to everyone in the search marketing community today with a public request: Be Mine!  Though SEO Boy nearly forgot the holiday, he’s so full of heart that he managed to put together quite the presentation for Valentine’s Day.  Isn’t he the best Valentine’s Day card ever?

Happy Valentine's Day from SEO Boy!



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Five Free Directories that Can Provide Quality Links

February 13th, 2009 | | Basic SEO Tips, Link Building

Recently, we wrote an article on why you should submit your site to free directories. We have also written on how to find free directories as part of your ongoing link building strategy. If you’ve followed these steps, you’ve learned that there are many, many directories that accept free URL submissions. But which ones will provide quality links to your site?

If you’ve done any research, you will also find that there are numerous lists of free directories. The …

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SEO News Round Up for February 13, 2009

February 13th, 2009 | | SEO News Roundup
  • SEO has certainly changed over time. Shimon Sandler walks us through how search engine optimization has shifted to include many other marketing activities such as social media and reputation management.
  • Motion Charts are one of the more interesting additions to the Google Analytics package in recent memory.  This post describes how you can use Motion Charts to analyze spikes in traffic.  Its important to note that Google reminds us to recognize offline events to explain trends and to review …
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Learn How to Project Traffic and Leads Using Google’s Insights for Search

February 12th, 2009 | | Advanced SEO Tips

This week I found myself in an interesting predicament. I had to project monthly lead generation totals for the remainder of 2009 for one of my biggest SEO clients. My problem: I only have 6 full months of performance data, and the site has only been live since May of ’07. The obvious solution was to take lead totals from the past 6 months and come up with an average. However, this method doesn’t take into …

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It’s Time to Migrate Feedburner to Google

February 11th, 2009 | | Blogging for SEO

Google’s acquisition of Feedburner back in 2007 opened doors for the blogger world to better integration with many of the company’s services, mainly AdSense. It has been a long (and for some, painful) process to complete the Feedburner to Google RSS feed transition, but the end is near.

You are running out of time to migrate your Feedburner subscriber RSS feeds over to Google. The deadline to complete this transition is February 28, 2009. No one is exactly sure what …

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Has Local Search SEO Finally Hit the Mainstream?

February 10th, 2009 | | Local SEO

Local Search strategies for SEO have been in use for some time now, but they’ve never quite bubbled to the surface, or hit the mainstream if you will.  That being said, I’d like to ask a question: How can you spot a real trend? When it appears in a newspaper.

I don’t read a lot of newspapers.  I really don’t.  There is still part of me that wants to read the paper, but that is from a social memory of watching …

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Tracking Organic Traffic and Leads for Free Using Google Analytics

February 9th, 2009 | | Analytics

I mention that tracking organic traffic and leads is free because I’m afraid that many small business owners may still be unaware that they can track their website data for free using Google Analytics. Google Analytics is a completely free tool that allows you to track all kinds of data from your website.  In this post I’d like to show you a few reports that can help you track your SEO traffic and leads.

After you create your free …

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SEO News Round Up for February 6, 2009

February 6th, 2009 | | SEO News Roundup
  • Optimizing your site for both users and a search engines is not easy. Read this article top learn Search Engine Watch’s take on how to develop your sites architecture and content to better serve both audiences.
  • We love to get the scoop on patent applications. These applications be quite telling about the direction that a company is planning to head. And in search, a patent application can indicate a change in the algorithm that may be coming down the pike. …
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4 Ways to Find Free Directories for Link Building

February 4th, 2009 | | Link Building

One of element of a successful link building strategy is free directory submissions. Submitting your site to various free directories should not be your only tactic but this can be a very useful supplement to your organic link building as well as increase your online visibility.

Free directories are great because… well, they’re free! The quality and strength of these links will vary between directories but this tactic is still worth your time. But how do you find the free directories …

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