There is a series of performance metrics that you can utilize to determine how well your search engine optimization is going. Actually, the list of metrics that you can monitor in order to gauge your progress can go on and on. Today, I will focus on three basic stats that indicate the quality of visitors that you are driving to your site.
Average pageviews: Increasing your visits/pageviews to your site is extremely important for any SEO campaign, however you can’t sacrifice …
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If you have ever managed an SEO campaign for a website that is based on the Joomla! CMS, you know how much of a headache it can be. Because Joomla! is database driven, it creates the ugliest URLs you’ve ever seen. Stop characters everywhere and not a speck of user-friendliness to be seen. Thankfully, there are SEF Extensions (SEF=search engine friendly) available that can clean these up. Here are 4 reasons why I love these life-saving …
Whether it’s finding a new physician, car repair specialist or the love of your life, the search is what everyone dreads, am I right? It’s difficult to trust someone new with things as close to you as your health, your safety or your eternal happiness—but we can’t avoid having these vital people in our lives for long, especially when the car breaks down or that annoying cough turns into a full blown flu.
In a difficult economy, more and more business …
A Chinese general from around 400 B.C. was quoted as saying “keep your friends close and your enemies closer.” The spirit behind this saying is that friends can benefit you or not if they do the smallest thing, but your enemies can harm you by doing anything. Though this phrase was talking about war, it has been used in any type of competition.
SEO is, by nature, competition. Ranking higher than the other guy is the purpose of SEO because people don’t …
Link building is and has been a great long term strategy for increasing your SEO presence. Link building is the process of creating inbound links to your website. This can be done by reciprocal links, e-zines, press releases, newsletters, and most importantly, directories. A directory is a website that lists other websites by subject. Users who want to get information on a particular subject will either to go the basic Google search, Wikipedia or they’ll search in a directory …
I know I’ve said it before, and I’m going to say it again; to get the most from SEO or any online marketing strategy for that matter, you have to develop an integrated strategy. What does that mean? It means you can’t just rely on PPC or SEO, you have to diversify.
Now, some new research shows that you can use display ads to help change how consumers search and find your site or products online. Your consumers are constantly exposed …
Ah, the 404 error page. These pages are the bane of frequent internet surfers, and are probably one of the most overlooked aspects of a website. Personally, I can think of few things more annoying than arriving at a website and being served a page stating, “Page Not Found.” Ugh. As a self-respecting SEO (who sees usability as a integral part of the job), this user-experience is awful. What’s worse, a typical 404 error page has a high liklihood of …
In a previous post of mine, I talked about how you could use Google Trends to spot how popular a certain keyword was becoming or diminishing. One task of SEO is, of course, defining your service in a small set of popular keywords.
I have spent many a roundtable in discussing with clients the “key phrases” that would boil down their business into bitsize words that weren’t vague. Solutions, Programs, Product, Tool and Service were all words …
Like that of Google Webmaster tools and Yahoo! site explorer, MSN also has a tool that can help people find and enhance their site to increase their SEO performance. As I have in my Google Webmaster Tools post and my Yahoo! Site Explorer post, today I’ll go into detail on how to set up and use the MSN live search webmaster central (MSN WMT) tool.
The set up is identical to that of GWMT and YSE. You must first …
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