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Archive for January, 2009

SEO News Round Up for January 30, 2009

January 30th, 2009 | | SEO News Roundup
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Need Another Reason to Use XML Sitemaps? Compare Index Stats in Google Webmaster Tools

January 29th, 2009 | | Crawlability

As we’ve discussed before, submitting an XML Sitemap to Google (and the other search engines) is an openly debated practice. Proponents of sitemaps tout benefits to indexation and visibility with the search engines. Those against hold a more principled stance – that your site should be optimized in such a way that submitting an XML Sitemap isn’t needed. I for one fall under the proponent category, and I’ve found another reason to back up my case: …

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New Research Confirms Need for SEO: 81% of Internet Users Used Search Engines in 2008

January 28th, 2009 | | Basic SEO Tips

If 2009 is the year you decided to get started with SEO, your timing couldn’t have been better. The latest research is in and it turns out, we were right all along—search engines are an online powerhouse, with internet users relying on them for more than just the occasional search.

The latest news from eMarketer confirms exactly what we’ve been telling you for months now—search engines are vital to your business because they’re an everyday part of an internet user’s …

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Local Search: Do What 91% of Your Local Competitors Don’t

January 27th, 2009 | | Local SEO

This recent survey showed what we have already seen and what we were suspecting: Finding Local Businesses through the Internet is increasing AND Local Businesses aren’t doing a lot to capture those searchers.

Local advertising has usually been the realm of newspapers, yellowpages and the vehicle the owner or service person drives.  Unless there’s a budget for it, radio and TV advertising are usually too expensive.

99% of business owners have a hand in their own marketing, but the frustration …

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How to Prevent Client Disappointment by Setting the Proper Expectations

January 26th, 2009 | | SEO Management

SEO success starts with setting proper expectations.  A lot of the small businesses I do SEO for expect immediate results. When I have to tell them that SEO is typically a long term strategy and unlike PPC, it may take a while to see results, they often get disappointed.  If you own a business, did you expect a great return the first month? Probably not.  More than likely you had to put in a lot of hard work for a …

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SEO News Round Up for January 23, 2009

January 23rd, 2009 | | SEO News Roundup
  • A bit wordy, but Erik Cisler post on why your SEO content needs to be good puts things back into perspective for me when working on my own SEO accounts. Erik mentions that you must target human beings in your SEO content, and not just with keywords but ‘key ideas that appeal to people’.
  • How does one get links to their site? Add more content says Mike Moran from Search Engine Guide. He mentions that people ask him how …
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Are You Optimizing Your Press Releases For Social Media?

January 21st, 2009 | | SEO Copy Writing, Social Media & SEO

When you’re looking to find out what’s new in the world, or what’s going on right now, where are you looking online? Most of us don’t look past the social media sites we’re already using all day, everyday, to get the latest news and current events. Social media platforms are the new source of news these days. Whether it’s our friends or colleagues posting interesting news items or events on their social networking profiles, or our favorite blogs giving us …

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Local SEO: The Power of Reviews

January 20th, 2009 | | Local SEO

Do you take recommendations from people about certain services or products?  Of course you do!  We LOVE to listen to people that have gone down the path we were wanting to tread, but were afraid of the risk.  Most of us don’t have time to weight options between different carpet cleaning services, veterinarians or even sushi restaurants.

We want to hear from someone who took the risk.

  • Does Mighty Putty really work?
  • Is the Perkins on the other side of town the same …
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Have You Incorporated These 6 SEO Elements Into Your Landing Pages?

January 19th, 2009 | | Basic SEO Tips

SEO and landing pages are like chocolate pudding at the all you can eat China Buffet.  They must go hand in hand in order to receive SEO success. Once you have completed your keyword research, you will need to select 2 to 3 keywords for each landing page that best suits your landing page content and user intent.  With your targeted keywords decided upon, begin writing these keywords “strategically” into your landing pages in these various ways:

1. Unique Page Titles

a.       …

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SEO News Round Up for January 16, 2009

January 16th, 2009 | | SEO News Roundup
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