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Archive for December, 2008

Discover How Goals Can and Should Inform the SEO Process

December 4th, 2008 | | SEO Management

It’s easy to fall prey to the day-in and day-out minutia of managing a search engine optimization campaign, but it is so very important to remember where all of those little changes lead! It is my belief that too many SEOs put the process ahead of goals and success metrics. The truth of the matter is, your goals should inform your process and shape your SEO campaign.

Choosing the Right Success Metric(s)

There are countless data points that you …

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SEO News Roundup for December 03, 2008

December 3rd, 2008 | | SEO News Roundup
  • Need to update your link building skills to coincide with the times?  This article explains how you can build your site’s link profile with good content and concentrating on quality links.
  • It’s nice to reminded about the importance of keeping lists.  With so many ideas, tools and general discussion going on in the SEO industry, it is difficult to keep all of it straight.  So Stoney deGeyter wrote this reminder to keep it all in a handy list!
  • All of …
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Using Google Maps to Increase Sales

December 2nd, 2008 | | Local SEO

A great way for traditional “brick & mortar” businesses to generate more sales is to grab up the “low hanging fruit” the Internet provides.  One very popular local tool is Google Maps.  What started just as a way to find directions and location turned into one of the largest marketing venues on the Internet.

Yellowpages with Opinions

With the ability to search for what you want in relation to your local community, Google Maps turned into a dynamic …

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How to Become Google Analytics Certified

December 2nd, 2008 | | Analytics

If you’re in a business where getting new clients is a part of your job, having the right credentials is key.  And when it comes to the world of search engine marketing, the more certifications you can gain, the better.  Many people have asked us over the past few months how to become Google Analytics certified.  So, we’ve done our research and in this post I’ll tell you how.

What you’ll gain:

As with other Google certifications, an Analytics certification

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The Basics of SEO Copywriting for Link Building

December 1st, 2008 | | Link Building, SEO Copy Writing

You’ve probably heard lots and lots of talk, in SEO circles, about link building and how important it is to search engine optimization.  We know link building is an essential component to good SEO practices and will help boost your rankings in search engines.  How can you go about getting good, quality links to your site?

Well, there are too many websites to name that offer link building campaigns.  The promise of quick and easy links to your site might sound …

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