First things first, what are meta keywords? Meta keywords are keywords that SEO advertisers use in the code of their site to drive traffic and increase their site rankings organically. Don’t get meta keywords confused with meta titles, aka page titles or meta description. These are two different aspects of SEO that are important and should be included in your SEO strategy.
Why you shouldn’t bother using meta keywords? A quick answer, the search engines don’t put as much weight on …
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If you’re like me, addicted to internet marketing, I find I can never get enough information. I’m always looking for the next cool trick, something someone else did that worked that I might be able to try too or just a juicy tidbit of info about a new start-up in the industry. I’m always on the hunt!
Despite the topic I’m searching for, ultimately I’m searching for great content. Sure I use Google Reader to organize the blogs and websites I …
‘Tis the season to go shopping online! By mid-November, many ecommerce marketers are looking at the downhill ride of the year—and no, I promise I don’t mean sales declines. You’ve prepped, planned and plotted all year for this. All your planning is about to be put into action and now is the time that many ecommerce marketers sit back and watch what happens. Certainly nothing is dismissed or ignored, but you’ve done most everything that can be done and now …
A big part of building a site for On-Page SEO is the utilization of keywords. Finding the right niche for your services and exploiting the right keyword competition rewards you in dominating the ranks better, but how long will the keywords overall perform?
Enter Google Trends.
Google Trends shows you how often certain search terms have been searched on Google over the past few years. Measuring the Keyword Effectiveness Index (KEI) alongside a good trend can give you more confidence in ranking higher and more consistently because the …
It’s time to get ranked for the keywords that are relevant to your business. While this can seem like a daunting task, it doesn’t have to be when you follow these simple steps!
Making a list of the keywords you should rank for is the first step. Take the “work” out of it by just sitting down and brainstorming with your team. If you have a sales team, bring them in on the action too. Find out …
Have you ever been to a store and had just awful service? A sales person ignores you, or worse, is outright rude? Maybe you had to send back your meal at a restaurant three times because your food was cold? It’s happened to all of us at some point and, if you’re like me, ten minutes after you’ve left the store or paid the check at the restaurant, you’ve come up with …
Content. Content. Content. It seems that’s all you hear when you start learning about SEO. The algorithms are wanting to bring relevant content to those who are searching and webmasters are looking for fresh and relevant content to put on their sites. Before Google penalized for duplicate content, large article repositories were a way to get content quickly on your site. As the search engines continue to implement more strict polices around duplicate content, webmasters are looking for …
When I first started managing SEO campaigns for clients, the XML Sitemap was a primary directive – no ifs, ands or buts. In my naivety, I couldn’t fathom why anyone would argue against creating a Sitemap and essentially pointing the search engines to my perfectly optimized content! Since then, I’ve had my eyes, and mind, opened to new ideas and viewpoints that have challenged my construct on a Sitemap’s necessity. Today, I’d like to quickly cover what …
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