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Archive for November, 2008

Don’t Bother Adding Meta Keywords To Improve SEO Rankings

November 18th, 2008 | | Nuts & Bolts of Optimization

First things first, what are meta keywords? Meta keywords are keywords that SEO advertisers use  in the code of their site to drive traffic and increase their site rankings organically. Don’t get meta keywords confused with meta titles, aka page titles or meta description. These are two different aspects of SEO that are important and should be included in your SEO strategy.

Why you shouldn’t bother using meta keywords? A quick answer, the search engines don’t put as much weight on …

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The Benefits to Article Marketing

November 17th, 2008 | | Basic SEO Tips, Link Building, Reputation Management

If you’re like me, addicted to internet marketing, I find I can never get enough information.  I’m always looking for the next cool trick, something someone else did that worked that I might be able to try too or just a juicy tidbit of info about a new start-up in the industry.  I’m always on the hunt!

Despite the topic I’m searching for, ultimately I’m searching for great content.  Sure I use Google Reader to organize the blogs and websites I …

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SEO News Roundup for November 14, 2008

November 14th, 2008 | | SEO News Roundup
  • Planning for an SEO campaign is a complex process.  Thankfully, SEOs like Matt McGee break down that process into more easily digested steps.  I particularly agree with Matt’s first step:  SET GOALs.  Hard to get anywhere if you don’t know where you’re going!
  • This list from Search Engine People puts together the top 25 most powerful directories.  Excluded from the list are the “expensive” directories like Yahoo! or BOTW, which means this list will give you more bang for …
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Happy eCommerce Holidays: Customer Reviews, Blogs and Original Content Create Snowballing Sales and SEO Success

November 12th, 2008 | | Basic SEO Tips, Social Media & SEO

‘Tis the season to go shopping online! By mid-November, many ecommerce marketers are looking at the downhill ride of the year—and no, I promise I don’t mean sales declines. You’ve prepped, planned and plotted all year for this. All your planning is about to be put into action and now is the time that many ecommerce marketers sit back and watch what happens. Certainly nothing is dismissed or ignored, but you’ve done most everything that can be done and now …

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Utilizing Google Trends in Keyword Research

November 11th, 2008 | | SEO Keyword Research

A big part of building a site for On-Page SEO is the utilization of keywords.  Finding the right niche for your services and exploiting the right keyword competition rewards you in dominating the ranks better, but how long will the keywords overall perform?

Enter Google Trends.

Google Trends shows you how often certain search terms have been searched on Google over the past few years. Measuring the Keyword Effectiveness Index (KEI) alongside a good trend can give you more confidence in ranking higher and more consistently because the …

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Keyword Research – The First Step to SEO Success

November 10th, 2008 | | Basic SEO Tips, SEO Keyword Research

It’s time to get ranked for the keywords that are relevant to your business.  While this can seem like a daunting task, it doesn’t have to be when you follow these simple steps!

Making a list of the keywords you should rank for is the first step.  Take the “work” out of  it by just sitting down and brainstorming with your team.  If you have a sales team, bring them in on the action too.  Find out …

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Online Reputation Management: 10 Minutes a Day to Monitor Your Company’s Reputation

November 7th, 2008 | | Reputation Management, Social Media & SEO

Have you ever been to a store and had just awful service? A sales person ignores you, or worse, is outright rude? Maybe you had to send back your meal at a restaurant three times because your food was cold? It’s happened to all of us at some point and, if you’re like me, ten minutes after you’ve left the store or paid the check at the restaurant, you’ve come up with …

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SEO News Roundup for November 7, 2008

November 7th, 2008 | | SEO News Roundup
  • Apparently, Fortune 500 companies don’t really believe in SEO. This article from Search Engine Land says that these companies are “doing an extraordinarily poor job”. Ouch!
  • Who doesn’t love analogies? There is a post at SEOMoz about a “File Cabinet” theory of site architecture.  In this post ‘Great Scott’ mentions that a lot of people get confused on how to structure their site to be SEO friendly and user friendly at the same time. Therefore Scott …
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Organizing Your Content Effectively for SEO

November 6th, 2008 | | Information Architecture, SEO Copy Writing

Content. Content. Content.  It seems that’s all you hear when you start learning about SEO.  The algorithms are wanting to bring relevant content to those who are searching and webmasters are looking for fresh and relevant content to put on their sites.  Before Google penalized for duplicate content, large article repositories were a way to get content quickly on your site.  As the search engines continue to implement more strict polices around duplicate content, webmasters are looking for …

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My Favorite SEO Argument: Sitemap vs. No Sitemap?

November 6th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization

When I first started managing SEO campaigns for clients, the XML Sitemap was a primary directive – no ifs, ands or buts. In my naivety, I couldn’t fathom why anyone would argue against creating a Sitemap and essentially pointing the search engines to my perfectly optimized content! Since then, I’ve had my eyes, and mind, opened to new ideas and viewpoints that have challenged my construct on a Sitemap’s necessity. Today, I’d like to quickly cover what …

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