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Archive for November, 2008

SEO News Roundup for November 28, 2008

November 28th, 2008 | | SEO News Roundup
  • John Andrews at Johnon.com urged SEOs to do their homework this week.  What’s the homework?  ”Pay attention to the SERP.”  In other words, real-time search results provide plenty of information on what SEO strategies are and aren’t working.
  • Making “decisions that’ll rock your SEO campaign” are a part of your job description, right?  In part I of a Search Engine Guide article, several great points are discussed on how to make the best decisions possible.  Don’t make decisions on temporary …
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Why SEO Management is a lot like Baking a Turkey

November 27th, 2008 | | SEO Management

Today being Thanksgiving day, it’s only fitting that I draw some sort of ridiculous parallel between the holiday and search engine optimization. It’s my blog-given right! The average American family is working hard on bringing a plump succulent turkey to the table for their holiday feast. Let it be said that this is no simple task. It is one that requires knowledge, planning and more than a …

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Happy Thanksgiving from SEO Boy!

November 26th, 2008 | | SEO Boy

Gobble, gobble, gobble.  It’s that time of year again!  Time to eat plenty of turkey and go into an ever so delightful tryptophan haze.  It’s time for SEO Boy to say, HAPPY THANKSGIVING!

Here is a short list of what SEO Boy is thankful for this year:

  • Fantastic blog readers
  • His benevolent mentor, PPC Hero
  • No shortage of great SEO topics to write on
  • Cheeky costumes and green turkeys

So faithful readers, what are you and …

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Online Reputation Management: A Black Friday Follow-up

November 26th, 2008 | | Reputation Management, Social Media & SEO

A few weeks ago, in a post titled Online Reputation Management: 10 Minutes a Day To Monitor Your Company’s Online Reputation, I talked about how important, and easy, it is to monitor your online reputation. We focused on how to keep track of what others are saying about you and how to add to the conversation and build your presence in search results while doing it. Now, as the holidays approach and Black Friday, the reputed “biggest shopping day …

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An Overview of Local Search SEO

November 25th, 2008 | | Local SEO

Optimizing your website for E-commerce or optimizing your Ebay store for boardgames or shady herbal supplements is a great way to do business, but what about the traditional “brick and mortar” stores?  Many businesses or services don’t want to provide an online service or as is often the case, they simply can’t.  If you’re a plumber, SEO holds no help for you right?

Wrong.

If your business is geared directly for your area and your area alone, utilizing the benefits of “Local …

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Google’s New SearchWiki and How It Affects SEO

November 24th, 2008 | | Nuts & Bolts of Optimization, SEO Management

On Friday, Google rolled out new features to their ever popular search engine and they’re being dubbed as the biggest change to Google search in a year.  The new features, which allow user’s to personalize their search results, are called, SearchWiki, and are available only to people who have a Google account.

From a user’s perspective, the cool features are the ability to change, rearrange and comment on search results.  Never before have users been able to rearrange the order …

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SEO News Roundup for November 21, 2008

November 21st, 2008 | | SEO News Roundup
  • I don’t necessarily condone the practice of buying links, but Rand’s list of 8 ways to buy links “without buying links” is pretty darn clever.  Whether it’s the point on sponsoring events, incubating blogs or flat out buying other websites, there are some plausible (and savvy) technics here for growing your link profile.
  • If you’ve ever put together (or perhaps read through) an SEO proposal, you know how tedious and technical they can be.  This week at SEOBook, they …
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Take Control of Your SEO Destiny with a Robots.txt File

November 20th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization

One of the worst things a self-respecting SEO can do is feel out of control. “It doesn’t matter what I do, Google will decide how my site ranks in the end.” That’s dangerous talk, for sure. There are plenty of straight-forward tasks that every site owner can perform to take control of their SEO destiny (or rankings if you prefer). Of those tasks, the creation and correct implementation of a robots.txt file is of extreme importance.

What …

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SEO Myth: You Have To Sell Online to Market Online

November 19th, 2008 | | Basic SEO Tips, Nuts & Bolts of Optimization, SEO Management

Even when colleagues and competitors are taking advantage of the benefits of SEO, some companies still haven’t even considered making room in the budget. But why? Well, many businesses are discouraged by the common misconception that if you don’t sell online, you won’t see a benefit from building your presence and visibility online. The reason for this myth is a basic misunderstanding of online shopping—searchers are not all focused on the transaction!

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SEO Spam and What to Look Out For in SEO Help

November 18th, 2008 | | SEO Management

SEO is continuing to gain a lot of interest.  However, this interest is generating more and more people trying to cash in on the interest and pose as SEO experts.  A lot of people come out and advertise ways to beat the system and rank higher using secrets contained in a pricey e-book.  Last week was really annoying in talking with these “experts.”  Within a couple days, I was accosted by posers (to borrow a term from the …

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