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Archive for October, 2008

SEO News Roundup for October 31, 2008

October 31st, 2008 | | SEO News Roundup
  • Ann Smarty over at Search Engine Journal details three Wikipedia-centered tools that can certainly help in your SEO and blogging efforts. Free, useful tools … Who doesn’t like that?
  • In this entertaining post from Search Engine Land, Eric Ward discusses link building strategies that go beyond the multitude of tools available.  ”…who will rise above it and remind everyone that tools are dead weight when it comes time to finally, y’know, make something real happen?”
  • Get Your …
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Unleash Your Website’s Hidden SEO Potential by Optimizing Your PDF Files

October 30th, 2008 | | Crawlability, Nuts & Bolts of Optimization

PDFs are a widely used file format both online and offline. They are a convenient and multi-purposed file format that allows for restricted editing, compression when images are present and most importantly, PDFs preserve the look and feel of the source document. From the earliest days of the internet, PDFs have been applied to websites for many of those same reasons. However, in the early days of SEO, it was widely considered …

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Learn How to Make Flash and SEO Play Nice Together

October 30th, 2008 | | Crawlability, Usability

The year was 1998.  A new windows OS came out, the iMac appeared and a president was impeached … and I discovered Flash.  In a dimly lit computer lab, I came across eye4u.com – a German website that was built solely in Flash.  Its galleries and intro were stunning.  I never saw anything like that on the web before.  In general, the web was getting used to not being so “Netscape Gray.”  I remember saying “this is the future …

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Does Your Website’s Content Offer Solutions?

October 30th, 2008 | | SEO Copy Writing

If not, it better. When people enter keywords in search engines, they are obviously searching for something. What? A solution to a problem or an answer to a question, right? Based on that knowledge you need to focus your SEO copywriting on providing solutions for your prospective customers.

I am online all the time looking for solutions and answers to my many, many questions. Normally I don’t enter keywords in the form of a question though. …

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Local Search: Snagging The New Top Search Positions

October 29th, 2008 | | Basic SEO Tips

SEO is all about getting top positions in search results to make your website more visible to searchers and potential customers. But, the top results don’t look like they used to anymore—paid search results right up top, immediately followed by a list of natural search results.

Now we’re seeing local search results front-and-center, right below the paid search listings where the natural search results used to show top positions. We’ve all seen them and it’s hard to remember when they started …

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SEO News Roundup for October 24, 2008

October 24th, 2008 | | SEO News Roundup
  • Search Engine Land reported on a session from SMX East and asked “When you turn a link on, does it return the favor?“  The basic questions were if site wide links still worked and if links from Digg could hurt you.  Short answer? Site wide links are OK, but not the best.  Links from Digg (or any link bait) are because they are “…absorbed into the ranking algorithm like any other.”
  • One of the more difficult aspects of link building …
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How to Use Keywords Effectively For Your SEO Strategy

October 23rd, 2008 | | Basic SEO Tips, SEO Keyword Research

Keywords.  That is, “words that are key”  are the backbone of good SEO and Internet Marketing in general.  Keywords are bid on for paid searches and they are used to index organic search.  In short, they are used to define what a website is about.

Search Alogrithms have changed on how to use keywords effectively.  For instance, back in the late 90s, the robot crawlers would look at how often a word was used on a page and also how many …

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5 Questions: The “In-House or Search Agency” Decision for SEO

October 22nd, 2008 | | SEO Management

I’m a newlywed, and as our registry gifts rolled in before the wedding, I saw kitchen gadgets and tools that inspired me to channel my inner homemaker and attempt culinary feats that would challenge even the most skilled home chef. After all, we all know that making your food yourself saves money and just tastes better, right? Tell that to my husband, and my smoke alarm, because I don’t think they got the memo. …

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Increase Click-Through Rates and Traffic With Well Written SEO Page Titles and Meta Descriptions

October 21st, 2008 | | Basic SEO Tips, SEO Copy Writing

When discussing the absolute basics of SEO, well written (and keyword specific) page titles and meta descriptions are a must. Learn how to use them to increase click-through rates and traffic.

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SEO News Roundup for October 17, 2008

October 17th, 2008 | | SEO News Roundup
  • What is PageRank sculpting, and how does it work?  If you can’t answer that question, then you need to read this post by Rand at SEOmoz that explains PageRank and the basic principles of PR sculpting in detail.  
  • A lot of websites have content locked behind sign ups – “members access only.”  Because search engines can’t fill out forms and get past them, your content might as well not exist for SEO purposes!  The Top Rank Blog explained some …
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