Today is part one of a five day long SEO series on increasing conversion rates by building trust and credibility. There comes a time in every man’s life when he has to take a step back, and look at the big picture. Today that big picture is your website, and by stepping back, stopping what you’re doing, and looking at your website from a wide angle lens …

Welcome to our first blog series for SEO Boy! On our brother blog, PPC Hero, we have been doing blog series for quite some time and now we’ll be doing the same here. The purpose our these series is to explore one topic thoroughly and in depth for an entire week. Our upcoming series is going to focus on building and maintain the trustworthiness and credibility …

• Mike K, over at SEOmoz, gives tips on how to get your press releases picked up by journalists and thereby improve your SEO. A few of the tips he expands upon include: Get to the Point, Objectivity, Sending Manually, and Timing.
• Link building is a crucial, critical element in the formula for SEO success. Unfortunately, it’s also one that takes a little more work and effort. Fortunately, though, Stephan at Search Engine Land had a great article this week about …
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As search engine marketers we need to be able to access useful information quickly. For numerous reasons, SEO professionals and web developers use Firefox for their internet browsing. The Firefox browser alone is great, but they really seal deal with me because of all the useful tools you can utilize to gain more insight into your SEO initiatives.

There are many SEO plugin tools …

Last week I wrote on priority levels that you can add or change within your XML sitemap in order to increase the number of pages that can get indexed by the search engines. Today, I’ll dive into frequency levels in your sitemap and how you change them.

Just to re-cap on last week’s post, setting priority levels within your XML sitemap will tell the search engines which pages you deem more important to be crawled and indexed. It’s …

The page views have spoken! Below we have gathered SEO Boy’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful SEO management tips. Enjoy!

Using Google commands can help you understand how your site is currently indexed, linked to, and more, and help you keep track of the progress of your SEO efforts. Use these commands & operators to your advantage to track the …

Happy Independence Day! The 4th of July is SEO Boy’s favorite holidays. You get to eat copious amounts of hot dogs, hang out at the park, sweat in the baking heat and set off fireworks! As usual, our friendly neighborhood SEM superheroes take everything to an extreme! SEO Boy may have gone a little overboard with the fireworks this year. But more fireworks mean more fun!

Happy 4th of July everyone!

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Happy Thursday!

• Also, Happy Canada Day (late…). This week James Chartrand at Copyblogger celebrated the practical, friendly mindset of Canada and bemoaned what it means for marketers (sad- it hurts your business to be obnoxious and unethical). Additionally, the post put “Blame Canada” in my head for the rest of the morning, and I’d like to spread that little virus around.
• What does SEO have to do with Iran, Perez Hilton, and the US Open? The answer is relevancy. Frankie …
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Content is what Search Engines want to index, sort and bring to the searchers. Relevant content is desired by all who want their site to be a stopping point in the daily life of the internet. But there is content that can actually harm your site or business if you are not careful to implement a few guidelines.

1. Review factual content to make sure it’s still correct and valid

The last thing you want to be known for is being …

Any professional SEO’er should submit an XML sitemap for each of their clients. A sitemap is like writing out directions for the search engines on how to crawl your pages. Sure, the search engines can find all the pages on their own, but with clear directions, they’ll be able to find and crawl more pages faster and easier.

Within your XML sitemap, you can set priority levels and frequency levels for each page of your site. The debate is, whether or …