As an SEO the most frustrating scenario is ongoing and significant decreases in organic traffic to a website. After all, it’s our job to increase organic rankings and traffic for a website. Sometimes declining SEO traffic can be attributed to the website industry, and not your SEO efforts. This post from the SEOmoz blog provides very helpful tips to identify if a declining industry is the culprit for falling SEO stats.

SEO deadly sins? Apparently so. Here is some …

Hang out with people who understand blogging and Twitter, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated! Hanapin Marketing is now hiring and we’re looking for talented folks who love search engine marketing. Applications are due Sunday, March 21, 2010 at 8 pm – so get started on that cover letter!

The ideal candidate…

• loves the Internet;
• obsessively makes to do lists;
• possesses a “whatever it takes” attitude;
• feels comfortable talking …
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One … of … the … most ne… glected … parts … of … eff…ect…ive S… E… O… is… load… time…

Sorry about that. Believe it or not there was a time where people would patiently wait as a website would load all its text, frames (frames?), and images. If there was video, they would click and wait in anticipation for this information that did not exist on their hard drive to come onto their screen.

I remember a commercial about the …

Last week I started talking about how I’ll adopt the Dr. Gregory House method of SEO Strategy:

“When in Doubt, Plan Broad.”

And like in the situation to which I was referring, the strategy has been effective (well, it will be right up to the point where the marketing plan will be defined and I have to reshape my plans).

But here’s the fear that …

Local Search is very important in today’s world. I use to write “become very important” but that time has past. There is no sign that it is going away, but only increasing. When mobile applications for search came about, it was only a matter of time to try to find out what the regular laptop/desktop searches would do.

“Show Options”

I’m a creature of habit. That’s not a good thing usually when you are in marketing. You tend to become …

When was the first time you accessed the Internet? It was probably in the middle of the 1990’s and the world wide web was just that, a loosely interconnected map of sites that were informative, humorous, and/or just plain fun. Nobody was really saying what could and couldn’t be out there. The same holds true today even though, as the Internet has grown in popularity, it has expanded into many more realms of information and usage. However, ever since search …

Whether your business is large or small, branding has become a larger factor in performing well in an SEO campaign. Google now has a larger preference for brands in search results, so it is important for you incorporate branding into your SEO strategy.  The folks at SEOmoz did a great job outlining how branding impacts an SEO campaign. Check it out!

Finding the right keywords to target is the hardest part and to be successful your keywords have to reach …

It’s midnight. I just got home, downed mashed potatoes and an orange and now I’m trying to pretend I’m watching a DVR recording of tonight’s White Collar while I recap the day’s case study. Mozzie and Neil start the episode with the chess-by-mail match Neil’s playing.

A real fine way to start…
The Opening
I came home late this evening because I was finishing the initial keyword research for a big corporate site. As big as corporate sites get…

And, yes, …

There’s a lot that SEO experts put up with. Link baiting, optimizing on competitor’s names and brands, doorway pages, tricky little dynamic search insertion ads – we roll our eyes. But there are three things, particularly in Local SEO, that will bring the wrath of the Search Industry down upon you like the Book of Revelation without the happy ending.

If you want to invite the scorn of the Search Gods and other business then by all mean perform these unforgiveable …

We’ve been following Search Engine Guides’ SEO series over the past couple of weeks. This week’s lesson: Everything You Need to Know About Keywords is a good start for a beginner and a nice reminder for advanced users on how to approach SEO or PPC keyword research.

Are you ready for Google Buzz? Yes, no or maybe so you may find this guide to Google Buzz on SEOptimise a great resource.  There are how tos, tools and resource guides …