Google is getting smarter, along with all the other search engines.  Think Skynet from the Terminator movies.  Well, not really, Google really hasn’t mastered the whole human genocide thing yet, but Google and other search engines have begun to understand the whole link-exchange phenomenon that so many sites have been preaching.  Link building still works for high-traffic sites, but simple link exchanging really doesn’t do that much to help anymore.  However, what has been noticed is that if …

There happens to be a little confusion in regards to NoIndex.  One of the major questions concerns whether or not NoIndexing one page will negatively affect the rest of the pages.  The answer is not black and white—NoIndex will definitely take the page you specify off of the search index, and it may also take the pages that NoIndexed page links to.  Also, a gray area appears in regard to the rest of your pages that aren’t necessarily linked …

Frank Reed at Marketing Pilgrim highlighted a recent study on Social Media. To summarize the study, keeping up with the fast pace of Social Media is difficult. Frank’s blog talks about why it is so difficult, how he finds it hard to believe when people say it’s not a challenge, and where to find the information we need to keep up with Social Media and it’s steep growth curve.

Your page content is without a doubt the most important aspect …